Life sure does give me plenty of blog fodder. I had yet another encounter today that affords me the opportunity to share what not to do when you’re trying to reach new customers for your direct sales business.
I stopped at a garage sale – or “Good Junk Sale” as I refer to them. Signage on the street was bold, plentiful and even had balloons to draw my attention to it – so far so good. From a marketing standpoint, this potential trove of treasures was starting off doing everything right.
I parked and immediately saw that it appeared to have mostly baby/little kids stuff, i.e. nothing I would be interested in. But since I was already parked, it was too late to do a drive by so I decided that I would get out of my air conditioned car and venture into the 98 degree garage to see if perhaps there was good junk that wasn’t for young kiddos.
I immediately noticed an enterprising little girl, approximately six years old, manning a lemonade stand. Gotta love young entrepreneurs. Good for you honeypie, it’s hot out here, I hope you make a few bucks.
Then she bellowed:
“Fresh lemonade and cookies twenty five cents!”
She spoke up clearly and loudly. Very good. But then “¦. She said it again. Again loudly and in a very irritating sing-song chant. And then she said it again. And again. Sing-songy, repeated, repeated, repeated. [Read more…] about Getting Customers: What Not to Do