Is Your Direct Sales Business Memorable?
My feet didn’t even hit the floor this morning before I had an internal conversation. “What day is it? What do I have to do today? Oh. It’s Wednesday. It’s humpppppppp dayyyyyyyy!” I instantly thought of the Geico commercial where the camel walks around an office trying to get people to say that it’s hump day.
Recalling that ridiculous commercial, I smiled, felt ready to take on the day and launched myself from bed. As I was shuffling down the hallway to go make coffee, the commercial was still on my mind and I may have even continued to say “humpppppppp dayyyyyyyy!”
That commercial was memorable. That insurance brand is memorable.
What about you with your direct sales business? Are you memorable? Or do you blend in with the crowd among the hundreds of thousands of other consultants?
With no shortage of direct sales independent representatives customers have choices with whom they spend their money. I’m aware of very few companies that have sales territories. As DSA Chairman and Scentsy, Inc. CEO, Orville Thompson says:
“If you don’t take care of your customers, someone else will!”
Your challenge is to be memorable enough that customers find you and want to do business with you, but most importantly want to tell others about you and come back to do repeat business. It’s also vital that you’re memorable for good reasons. You don’t want to be remembered as providing horrific customer service or as being unprofessional. That seems to be a blinding glimpse of the obvious but it never ceases to amaze me the plethora of homemade marketing collateral among the direct sales communities. Ick. It looks horrid and does not help your business one iota.
I venture to guess most companies have policies against homemade signage and flyers. If they’re allowed to be created, many corporate offices have an approval process to keep the integrity of the brand. Unfortunately much of what I see likely never went through the approval process. It wouldn’t have made it through.
What are you doing to be memorable and to set yourself apart from your fellow consultants? If the answer is nothing, now is the time to change that.
I’ll see you at the top. BTW, enjoy your “humpppppppp dayyyyyyyy!”
About the Author: Laurie Ayers is a Michigan work from home mom and a Superstar Director with Scentsy Wickless Candles. She enjoys helping men and women start and maintain a home based business in the US, Canada, Puerto Rico, Germany, Ireland and the UK. To download a FREE Start Up Guide which provides more details about how to start a home business as well as to learn about our compensation plan go to https://www.thrivingcandlebusiness.com/how-to-start-a-candle-business/
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