Marketing

Are You Looking for Thriving Candle Business?

23 August 2017 By LA Leave a Comment

Looks a little different around here, doesn’t it?

Are you looking for Laurie Ayers’, Thriving Candle Business? This website below?

You’re in the right place. Truth be told, I was nosing around, experimenting with different wordpress themes and I screwed up my website. I’m a bit of a novice when it comes to WordPress, even though I’ve been using it for years (don’t ask). Nonetheless, I don’t really know what I’m doing but when I tried to put it back the way it was, it was all messed up.

I guess it was a sign it was time for a refresh.

So please bear with me as I try to figure this out. If you find any typos or dead links or wonky anything, please let me know. I would so appreciate it. I’m not sure how long it’ll take to entirely move into my new look. I’ll continue to work on as I’m able to carve out time.

Blog Post Every Day?

10 July 2017 By LA Leave a Comment

You may have you noticed it seems like someone lit a fire under my butt and that I’m blogging every stinkin’ day in July.

That is true. That someone is me.

I got out of the habit of creating regular blog posts on here and my traffic suffered because of it. So I’m going back to basics. But I’m doing so with a vengeance so I can create a new habit.

I’m also challenging myself and holding myself accountable to the 30-day commitment I made to myself. And it has to be a post that I put thought into. I’m not going to just slap up a graphic and call it good – unless it’s so poignant that no editorial is needed. Besides, I like to write too much to just pop up a picture and call it a blog post.

I’ve scheduled a few posts for when I will be at Scentsy’s annual convention later this month. However for the most part, I like to write daily based on whatever is happening or whatever I come across in my life that would make a good post.

Want to know what I’ll post about next? Stick around … you’ll find out.

What about you? Have you fallen out of a good habit you had going? You can start a self-imposed 30-day challenge at any time, y’know. You don’t need to wait until the start of a fresh calendar month. If I can do it, you can do it!

Does Door Advertising Really Work?

14 March 2017 By LA Leave a Comment

Does the practice of hanging catalogs on neighborhood doors to promote your direct sales business really work? Or is it just a waste of time and money?

One rule of thumb to keep in mind when you are trying different marketing techniques is whether or not you acted on a similar campaign.

For example, have you ever made a purchase off of any ad you saw on someone’s vehicle? (I have not).
Have you ever taken advantage of an offer that was hung on your door (I have not) or did it likely go straight into the trash or blow away in the wind or eventually get soggy with rain?
Do you often read and act upon fliers you find around town? (I do not).

Of course there are exceptions to every rule, but I would caution you to target your marketing to a particular segment (new moms, elderly, college kids, empty nesters, nail salons, doctors offices, etc.). Then relay your message to that market in a method they will respond to. [Read more…] about Does Door Advertising Really Work?

Handwritten Marketing is Unprofessional

7 March 2017 By LA 3 Comments

If you’re an independent direct sales consultant, you’re a business owner. Professionalism is a must if you want to succeed.

One of my favorite acronyms to remember in business is RYBLAB: Run Your Business Like a Business.

The only time handwriting is appropriate in business is a personal thank you note.

All other marketing should be typewritten using labels, ink stamps or not good but acceptable, typed up labels printed off the computer then carefully cut out and taped.

Marketing that should never be handwritten: Contact info on catalogs, business cards, samples, table displays, and signage.

How to Approach Realtors

4 September 2015 By LA Leave a Comment

Marketing to realtors can prove fruitful in your Scentsy business. However if not approached properly your efforts will not produce any favorable results.

So how do you approach realtors?

This is a frequently asked question when it comes to this particular niche. Another FAQ is What kind of letter do you send? I’ll answer the second question first – as this is a quick and easy answer: I don’t send letters to realtors. Working with realtors requires building rapports. Firing off a cold call letter will only cost you time and postage and will mostly likely end up in the trash.

It’s all about building relationships.

If you’re going to try to convince other sales professionals – the realtors, that they can trust their closing gifts to you and scents to make their open houses warm and welcoming, you’re going to need to take some time building that trust.

The ideal situation in working with realtors is to start with a realtor you know. If you don’t know any then ask friends or associates for referrals. Almost everyone knows at least one realtor or knows someone who does. Remember that you are not trying to sell a product. You’re offering a service and you’re solving a problem. [Read more…] about How to Approach Realtors