Does the practice of hanging catalogs on neighborhood doors to promote your direct sales business really work? Or is it just a waste of time and money?
One rule of thumb to keep in mind when you are trying different marketing techniques is whether or not you acted on a similar campaign.
- For example, have you ever made a purchase off of any ad you saw on someone’s vehicle? (I have not).
- Have you ever taken advantage of an offer that was hung on your door (I have not) or did it likely go straight into the trash or blow away in the wind or eventually get soggy with rain?
- Do you often read and act upon fliers you find around town? (I do not).
Of course there are exceptions to every rule, but I would caution you to target your marketing to a particular segment (new moms, elderly, college kids, empty nesters, nail salons, doctors offices, etc.). Then relay your message to that market in a method they will respond to. [Read more…] about Does Door Advertising Really Work?