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Does Door Advertising Really Work?

14 March 2017 By LA Leave a Comment

are advertising door hangers effective?Does the practice of hanging catalogs on neighborhood doors to promote your direct sales business really work? Or is it just a waste of time and money?

One rule of thumb to keep in mind when you are trying different marketing techniques is whether or not you acted on a similar campaign.

  • For example, have you ever made a purchase off of any ad you saw on someone’s vehicle? (I have not).
  • Have you ever taken advantage of an offer that was hung on your door (I have not) or did it likely go straight into the trash or blow away in the wind or eventually get soggy with rain?
  • Do you often read and act upon fliers you find around town? (I do not).

Of course there are exceptions to every rule, but I would caution you to target your marketing to a particular segment (new moms, elderly, college kids, empty nesters, nail salons, doctors offices, etc.). Then relay your message to that market in a method they will respond to. [Read more…] about Does Door Advertising Really Work?

Filed Under: Marketing Tagged With: advertising, Marketing

Is Anyone Reading Your Ad?

17 May 2012 By LA Leave a Comment

In the late 1970’s there was a TV game show called “Card Sharks.” In the game, the contestants predicted whether each card was higher or lower than the one that preceded it. Before they could start calling higher or lower on the cards, they had to answer a high/low toss-up question. If you’re old enough to recall this game, you’ll remember the insane monkey behavior of the grown adults as they kept shouting HIGHER! HIGHER! LOWER! LOWER!

I have had numerous opportunities to emulate these primates when it comes to discussing how to write a great business ad to post on networks and forums. “LOWER! LOWER!” I repeatedly shout, yet my thumbs down utterances seem to go unheard. What I’m referring to is the optimum number of words in a sales pitch.

Specifically, if you participate in networks, perhaps Facebook, LinkedIn, Ning, Yahoogroups, WAHM.com, or a plethora of others out there – depending on group rules, you may have an opportunity to promote your own business on certain days. It’s your opportunity to toot your own horn and share specials offers etc. Got the picture? For years, and I mean years, we have talked about what makes a good ad. We’ve talked about what makes a poorly written ad. How do you ensure viewers will even read your ad? [Read more…] about Is Anyone Reading Your Ad?

Filed Under: Marketing Tagged With: advertising

Are You Misleading People?

23 January 2011 By LA Leave a Comment

Competition is keen but intentional inaccurate headlines only hurt your credibility

If you provide information to someone that is inaccurate because you misspoke or were mistaken, I don’t think anyone would fault you for that. We’re all human and who among us hasn’t erred?

However, what if in effort to grab someone’s attention you intentionally post false information? Is that creative marketing or is that a lame excuse for keyword spamming? Make no mistake – that is an unethical business practice no matter how much you try to justify it.

For example, Scentsy recently announced that they’re making plans to open their business opportunity to residents of Germany and the UK. Launch is scheduled this Spring. U.S. residents will not be able to sell there but recruiting will be permitted. There hasn’t been much more information provided at this point because it’s still in the development stage. It is something that will most likely happen soon; but it has not happened yet.

I popped online yesterday to a public forum to read the following subject line from someone who held a senior ranking title:   “We sell Scentsy candles in the U.K & Germany.” Seems innocuous enough. Except that Scentsy doesn’t sell there. They are planning to, but they don’t presently. When the fact that her subject line was misleading was raised, the consultant responded, “Yup, I know.”

This article isn’t a passive aggressive attack on said consultant. It was just such a perfect, and timely, example of misleading marketing for personal gain. I could not have made up a better example. It’s also not directed toward this one particular offender; it doesn’t matter who did it.   I’ve seen others employ this type of keyword spamming too. [Read more…] about Are You Misleading People?

Filed Under: Marketing Tagged With: advertising

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Laurie Ayers

Laurie Ayers Scentsy Michigan


I'm Laurie Ayers, known as LA by many, a Superstar Director who started with Scentsy in 2006. Read my Scentsy story HERE.
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