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Quickest Way to Get Me to Unfollow You on Twitter

25 July 2013 By LA Leave a Comment

I love Twitter. I use it daily. I’ve learned some amazing tidbits and met some fabulous people. I highly, highly, encourage direct sellers to jump on the Twitter bandwagon. In fact, come follow me @directsalesblog, then come back and finish this article.

This is not a post about the benefits of using Twitter, nor how to get followers; and it’s not a post about the content of what you tweet. There are plenty of resources about that and that is an entirely different conversation.

Instead I want to talk about:

The Quickest Way to Get Me to Unfollow You on Twitter

DMs – Direct Messages are great opportunity to start a conversation in private. It’s a great platform to start building personal relationships or to say something that the entire Twitterverse doesn’t need to be bogged down with.

Note I mention words like conversation (indicating two-way), and personal and relationships.

What bugs the beegeebers out of me are Tweeps using the DM to spam me. If I have decided to follow you because you look interesting or whatever reason, and then you almost instantly send me a DM sending me to your FB page or website or to buy your book, then you’re spamming me. And I will instantly go unfollow you. You have your settings set up to autoreply with your ad. [Read more…] about Quickest Way to Get Me to Unfollow You on Twitter

Filed Under: Marketing, Networking Tagged With: #31dbc, social media, twitter

Can’t Afford Not to Stay a Consultant

25 July 2013 By LA Leave a Comment

circleEvery time consultants are up for termination due to inactivity I hear it: “I can’t afford to keep my [xyz direct sales] business, so I’m going to quit or I’m going to be terminated.”

I don’t understand that logic.

If you are struggling financially, and you already own a direct sales business, and also have access to great products that you can share and sell “¦ and earn money by doing so – why would you quit that? Isn’t that the answer to prayer? Isn’t this a solution to help you out financially? A few more crazy comments I hear:

“My husband doesn’t get paid until Friday.”

Not sure what a spouse’s payday has to do with your ability to pick up the phone and make some sales to save your account – unless of course the phone has been shut off due to failure to pay the bill. Then I’d high tail it to the public library to use the free internet. That way you can send emails and set up an online party. Then you can save your business and then continue so sell so that you can pay the phone bill.

“I can’t afford to stay a consultant.” [Read more…] about Can’t Afford Not to Stay a Consultant

Filed Under: Scentsy Consultants Tagged With: #31dbc, direct sales mentality

Get More for Less with Scentsy Combine and Save Bundles

23 July 2013 By LA Leave a Comment

Two of your favorites: Scentsy and Saving Money can be combined into one great experience. As long as you’re already stocking up on your favorite fragrant scented candles, soaps, lotions, laundry products and air fresheners you might as well order more than one to get a discount.

Why do you think warehouse clubs like Costco and Sam’s Club are so popular? You can purchase in bulk for much less than you can buying individual packages at your neighborhood grocery store. You don’t even need an oversized shopping cart, nor do you have to box up your own purchases with Scentsy. The friendly UPS driver will deliver it right to your door.

Just a few examples of Scentsy savings:

Scented candle bars:   Buy five, get one free

Scentsy hand soap: Buy five, get one free

Scent Circles – hanging air fresheners: Buy five, get one free [Read more…] about Get More for Less with Scentsy Combine and Save Bundles

Filed Under: Scentsy Wax Tagged With: #31dbc, scentsy scented candles

Independent Consultant or Dependent Consultant?

21 July 2013 By LA Leave a Comment

reading_womanBeing in direct sales twenty five years, I like to say that nothing ceases to amaze me. Yet I still continue to see things that make me scratch my head and no-so-silently utter, “wow.”

If you’re in direct sales, it’s likely you are titled an Independent Consultant (or Representative or Distributor or Manager or Director). Synonyms for independent are “self-contained” and “self-sufficient”.

I’ve been accused of being harsh because I expect independent consultants to be independent. I’m certainly here to mentor and help and support. I enjoy helping others build their businesses. Keywords are help and support. That doesn’t mean I do it for them. Remember the adage about teaching a man to fish?

The Other Message

I found a Facebook message waiting for me in my Other folder this morning: “All I get are emails from you (which by the way, I only send when I have with helpful information to pass along or that may benefit team member’s businesses). I need help. That team Facebook page isn’t any help (yes it is if she’d read it). The Training Center isn’t any help (it’s loaded with every topic imaginable in a variety of platforms – audio, video, text, etc.) and the Resource section isn’t helpful (documents up the wazoo) and either is that book that came in my starter kit. (She’s referring to the step-by-step start up guide).  I need help.”

Hmm. Okay. Do I really need add any additional commentary here? I merely responded “What specific questions do you have?”   I have yet to hear back. Then I started thinking about all the quotes, phrases, saying about initiative and helping yourself. Here are just a few that came to mind: [Read more…] about Independent Consultant or Dependent Consultant?

Filed Under: Scentsy Consultants Tagged With: #31dbc, Personal Development

Direct Sales Lessons Learned from MSU

16 July 2013 By LA Leave a Comment

The staffers at Michigan State University can teach us a few things about direct sales.

Huh?   If you think I’m really stretching to find a correlation here, read on.

The MSU Spartans for eight years in a row have held the title of the Top Public University when it comes to Study Abroad involvement.   One quarter of their entire student body have participated in at least one Study Abroad experience. With 49,000 students, that’s a lot of people who said Yes to the opportunity.

Can you imagine if 25% of your team were business builders? Or if 25% of your team attended your annual convention or monthly meetings? Or if 25% participated in the corporate training modules offered freely to all consultants? How would your direct sales business look if 25% of all your hosts opted to enroll as a consultant? What if 25% of all your customers reordered each month?

The possibilities are endless if you consider a 25% success rate for all aspects of your independent direct sales business.  To put it in perspective, loose statistics for the direct sales industry is that 2% will hang in there to advance to top ranks. If you get 10% attendance of those you invite to parties or convention, you’re doing well.   Of those consultants who enroll 50% will quit within the first two years.

The Secret to MSU’s Success

[Read more…] about Direct Sales Lessons Learned from MSU

Filed Under: Scentsy Consultants, Team Building Tagged With: #31dbc, Team Building

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Laurie Ayers

Laurie Ayers Scentsy Michigan


I'm Laurie Ayers, known as LA by many, a Superstar Director who started with Scentsy in 2006. Read my Scentsy story HERE.
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