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By Income Wax, Inc.

social media

Bad for Business: Social Media Accounts Set to Private

1 September 2017 By LA Leave a Comment

It continues to baffle me why a business owner / independent consultant would take time to create profiles, links, and populate their Instagram, Facebook and Twitter accounts, but have visibility set to PRIVATE!

You’re missing the boat. The objective, especially in direct sales, though it applies to most any business, is to market yourself, your business, your services, your products, your opportunities. The goal is to continue to get new and more customers, hosts and recruits.

So Why Keep Your Business a Secret?

If you’re concerned about personal privacy, don’t be stupid about what personal information you put out there and if you want to be locked down tighter than Fort Knox, then perhaps being a business owner with an online presence isn’t for you.

Don’t Make It So Difficult

Private groups, elite postings, secret stuff – especially in direct sales, screams I’M DOING STUFF I SHOULDN’T BE DOING (going against policies, out of compliance, offering personal specials and giveaways, etc.).  You want to be OPEN, you want people to EASILY find you, you want to EXPOSE YOURSELF to as many people as possible. (I still giggle every time I say ‘expose yourself’, I guess because I’m five years old!)

It’s Your Business

True, you are an independent consultant. It’s your business to run as you choose. But unless you already have way too many customers, hosts and team members and you want to make sure your business continues to shrivel and dwindle, I’d highly suggest you un-privatize your social media accounts and come out of the closet – LOUD and PROUD about what you’re doing with your business.

Want a Second Opinion?

You certainly are free to disagree with me. Want a second opinion on this school of thought? Here’s a great article to check out, titled, Pros & Cons of Setting Instagram Photos to Private. It’s mainly about Instagram but it is certainly applicable to any other social platform. Spoiler Alert: Says Aaron Charles, “If you’re wanting to advertise a business, cause or project, a private profile will only work against you.”

Please Like, Share or Post a Comment!

 

Filed Under: Marketing Tagged With: social media

Working Your Scentsy Business Online

13 July 2014 By LA Leave a Comment

Yes you can make money selling the Scentsy opportunity and Scentsy scented candles and electric candle warmers online using social media.

Filed Under: Videos Tagged With: social media, videos

Quickest Way to Get Me to Unfollow You on Twitter

25 July 2013 By LA Leave a Comment

I love Twitter. I use it daily. I’ve learned some amazing tidbits and met some fabulous people. I highly, highly, encourage direct sellers to jump on the Twitter bandwagon. In fact, come follow me @directsalesblog, then come back and finish this article.

This is not a post about the benefits of using Twitter, nor how to get followers; and it’s not a post about the content of what you tweet. There are plenty of resources about that and that is an entirely different conversation.

Instead I want to talk about:

The Quickest Way to Get Me to Unfollow You on Twitter

DMs – Direct Messages are great opportunity to start a conversation in private. It’s a great platform to start building personal relationships or to say something that the entire Twitterverse doesn’t need to be bogged down with.

Note I mention words like conversation (indicating two-way), and personal and relationships.

What bugs the beegeebers out of me are Tweeps using the DM to spam me. If I have decided to follow you because you look interesting or whatever reason, and then you almost instantly send me a DM sending me to your FB page or website or to buy your book, then you’re spamming me. And I will instantly go unfollow you. You have your settings set up to autoreply with your ad. [Read more…] about Quickest Way to Get Me to Unfollow You on Twitter

Filed Under: Marketing, Networking Tagged With: #31dbc, social media, twitter

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Laurie Ayers

Laurie Ayers Scentsy Michigan


I'm Laurie Ayers, known as LA by many, a Superstar Director who started with Scentsy in 2006. Read my Scentsy story HERE.

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