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By Income Wax, Inc.

Networking

How To Respond to “What Do You Do?”

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what do you do?

As a Scentsy consultant, do you look forward to or dread the question when asked “What do you do?” as it pertains to your  work or profession?

If you love this question, I venture to guess you’re doing well with your Scentsy business. You’re realizing success because you have the passion and drive to make it work, or you’ve simply figured out a way to respond to that question in a way that is contagious so that others want to know more.

If you dread this question, it’s probably because you’re just not sure what to say. Am I right?

Let’s say for the past x years you’ve been a stay at home mom or you work at an office or a store. Now, in addition to that you’ve also started a Scentsy business. You may not even look at it as that. You may be thinking, “I joined Scentsy, but I didn’t start a business.” If any of the above applies to you, read on.

This mindset may be part of your problem.

If you joined Scentsy as an independent consultant, you actually did start a business – whether or not you think of it that way and regardless of how many hours a week you put into it or how much revenue you’re bringing in. You’re a business owner. [Read more…] about How To Respond to “What Do You Do?”

Are You Open for Business?

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open for business

Do your customers know you exist?

A few months ago a local small business closed. Not long after that we saw a construction crew in there remodeling for a new business to open in the same building. After a period a time there was new signage out front.   It was a tiny pet grooming salon. Yay! My hound dog always needs her nails trimmed.

Every time we drove past there was never any cars in the lot, nor did we see any lights on. It was a small corner building, so it appeared it could have easily been owned by a sole proprietor who worked limited hours. That’s not terribly uncommon with start-ups.   At some point a paper “Open” sign appeared in the window.

I’ll cut to the chase – it’s been months. Literally months, and I have never once seen the lights on or anyone inside and certainly no cars outside. This building is right up the street from me so I drive past it frequently. There aren’t any posted hours on the door either – just the paper OPEN sign. Yet it is never open. I have also never seen any kind advertising or marketing about the place.

This made me think about some independent consultants with their direct sales businesses.

People have to know you exist and know how and when to contact you before they’ll consider doing business with you.  You can’t just sign up, get a website and hope the customers will flock to you. [Read more…] about Are You Open for Business?

5 Clever Ways to Work Your Direct Sales Biz on the Holidays

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fireworksHappy 4th of July! I hope you’re enjoying a great day as we celebrate our independence. Did you work your direct sales business today or did you take today off?

Every holiday when I suggest consultants work on getting sales during their holiday gatherings some look at me like I have three heads. I think some of think I’m suggesting that in the middle of Easter dinner or during fireworks you open up your rolly suitcase to have an impromptu product demonstration with your auntie and mother-in-law.   Gosh no! That’s beyond tacky.

When you own your own business, “working” can take on many forms.

When I suggest working your business during holiday gatherings, I mean to do it very subtly then let them bring it up. If you shove it down their throats you’ll be in the NFL (No Friends/Family Left). It also means should an opportunity come up briefly, and I do mean briefly, to mention your business, take that opportunity. If the door is open, walk through.

Using Scentsy as an example, but you can substitute your own product line – you get the picture:

  1. After coming out of the bathroom or helping to clean up dishes, use a little dab of your scented hand lotion. [Read more…] about 5 Clever Ways to Work Your Direct Sales Biz on the Holidays

Networking With Your Target Market

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Ok, so once you select your target market – then what?

Go where “they” are.   If it’s young moms, look for play groups.   If it’s working moms, look for day care centers.   If it’s college students, go on campus and to cafes around campus.   If it’s business executives, look for chamber of commerce meetings, BNI groups, after hours networking events, or Toastmaster groups.   Perhaps your target market may be disgruntled current WAHMs looking for a change in venue; vendor events might be a good place to find them.   If it’s seniors, you may find them at senior communities or at the gym.

Then next is very important.   Do not go to your target market looking to sell.   No, no, no.   Let me repeat that.   Do not go to your target market looking to sell your ware. Instead go with the intent of building relationships.

What is one thing that people, most all people, like to do most? [Read more…] about Networking With Your Target Market