Ok, so once you select your target market – then what?
Go where “they” are. If it’s young moms, look for play groups. If it’s working moms, look for day care centers. If it’s college students, go on campus and to cafes around campus. If it’s business executives, look for chamber of commerce meetings, BNI groups, after hours networking events, or Toastmaster groups. Perhaps your target market may be disgruntled current WAHMs looking for a change in venue; vendor events might be a good place to find them. If it’s seniors, you may find them at senior communities or at the gym.
Then next is very important. Do not go to your target market looking to sell. No, no, no. Let me repeat that. Do not go to your target market looking to sell your ware. Instead go with the intent of building relationships.
What is one thing that people, most all people, like to do most? [Read more…] about Networking With Your Target Market