What happened to authentic marketing in direct sales?
Wait, before you throw rotten tomatoes at me, I absolutely know much of direct sales advertising and marketing IS accurate and authentic. If you are ethically representing your company then you’re doing the right thing and I’m not referring to you.
What I’m referring to are the rogue independent consultants who are promoting the benefits of their products online so as to reflect a more positive experience than what may be the actual situation. I tend to see it more often with consultants who represent a product line specific to health and beauty.
I’m not going to call anyone out; those who do it know who they are. And if they think they’re getting one over on us, it’s only temporary for those who fall for it. Once they shell out hard earned money and find they are not getting the results you showed then you’ve lost a customer and gained more bad press.
I’m Calling BS
Allow me to give an example of what I have been seeing more and more of lately. A consultant representing “Company X” claims she has a product that will drastically grow hair on your head. She even shows her own results in a before and after photo of how much her lovely locks grew in just two short weeks. It’s amazing I tell ya! It’s practically unheard of! [Read more…] about I’m Calling False Advertising on That One!