Marketing

I’m Calling False Advertising on That One!

15 August 2014 By LA Leave a Comment

What happened to authentic marketing in direct sales?

false advertising in direct sales Wait, before you throw rotten tomatoes at me, I absolutely know much of direct sales advertising and marketing IS accurate and authentic. If you are ethically representing your company then you’re doing the right thing and I’m not referring to you.

What I’m referring to are the rogue independent consultants who are promoting the benefits of their products online so as to reflect a more positive experience than what may be the actual situation. I tend to see it more often with consultants who represent a product line specific to health and beauty.

I’m not going to call anyone out; those who do it know who they are. And if they think they’re getting one over on us, it’s only temporary for those who fall for it. Once they shell out hard earned money and find they are not getting the results you showed then you’ve lost a customer and gained more bad press.

I’m Calling BS

Allow me to give an example of what I have been seeing more and more of lately. A consultant representing “Company X” claims she has a product that will drastically grow hair on your head. She even shows her own results in a before and after photo of how much her lovely locks grew in just two short weeks. It’s amazing I tell ya! It’s practically unheard of! [Read more…] about I’m Calling False Advertising on That One!

NOW You Want to Sell Your Stuff?

19 July 2014 By LA Leave a Comment

Everything Must Go? You should have had that attitude before going out of business.

On a somewhat regular basis I see Facebook posts from consultants wanting to get rid of their on-hand inventory because they’re going out of business. Some have been terminated because they didn’t sell the minimum required. Yet others quit because they buy inventory but then don’t sell it to customers, so they end up with a closet full of it.

Direct Sales is a business where you EARN money, not one that should be too expensive to keep.

What baffles me is all the scrambling and jockeying that goes on to get others to buy their products when they decide they no longer want to sell. If they had that same drive and passion while they were still independent direct sales consultants, they would be realizing amazing success.

Perhaps if you are also one who is struggling to sell the amount of product you want or need to, just pretend you are going out of business – and start busting a move to get it in the hands of those who will pay you for it.

See you at the top!

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About the Author: Laurie Ayers is a Michigan work from home mom and a Superstar Director with Scentsy Wickless Candles. She enjoys helping men and women start and maintain a home based business in the US, Canada, Mexico, Australia, New Zealand, Puerto Rico, Germany, Ireland, UK, France, Austria and Spain. To download a FREE Start Up Guide which provides more details about how to start a home business as well as to learn about our compensation plan go to www.thrivingcandlebusiness.com/how-to-start-a-candle-business/

Be sure to connect with me on Facebook, Twitter, and Pinterest

It’s WooHoo! Wednesday

12 March 2014 By LA Leave a Comment

Toot Your Own Horn

Oh Brilliant ones: it’s WooHoo Wednesday, which means it’s your turn to market yourself and post anything that would be helpful and relevant to those who work from home or who are considering it.

To participate LIKE us on Facebook at the box in the left column of this website or by going HERE. Once you’re there, look for this WooHoo! Wednesday graphic.

What to Do If Your Consultant Website Still Shows a Maintenance Message

3 March 2014 By LA Leave a Comment

Did your corporate office do an update to your website and now you and your customers still can’t get in?

It’s important to note that while exceptions do happen, almost always when your workstations or websites come back online after an upgrade or update, they all come back up. It’s rare that almost all consultants will be able to get in and you can’t. If this happens it’s almost always something on your end. Before you get too frustrated, there are some easy fixes. Before contacting your I.T. department try these:

Refresh your screen. This is the most obvious and most frequent fix. Voila, new updates appear.
Clear your cache/cookies. If you don’t know what that means or how to do that, Mr. Google can tell you. There are different ways to do that depending on if you’re using Firebox, Chrome, Internet Explorer (IE), Safari or any other browser or if you’re on a phone or tablet.
Reboot your device.
Try it in a different browser.

Any one of those four above suggestions should work.

That is all.

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Be sure to connect with me on Facebook, Twitter, and Pinterest

Keep Your Friends Close and Your Competitors Closer

1 March 2014 By LA Leave a Comment

There’s a familiar quote attributed to Chinese general and military strategist, Sun-tzu: “Keep your friends close and your enemies closer.” If you know your enemies, and you know what they are up to, you can keep a close eye on them. If you are unaware of their activities that makes them unpredictable.

The same is true your direct sales competitors. One way to increase your business is to take existing ideas and put your own spin on them. By the way, there are no new ideas, just reworked ones.

Who are your competitors?

Some consultants believe other companies that sell similar products are their competitors. Could be. Others believe that their product line is unique enough to set them apart from other companies therefore their true competitors are other consultants within the same company. Remember competitor doesn’t mean enemy or unethical business owner, merely one who is after the same business you are.

Regardless of your definition, if you have a business you are working, then you are in competition with everyone else who has a similar business. To find new customers and potential team members, investigate what your competitors are doing. There is nothing illegal or unethical about evaluating how a competitor markets her product or business opportunity. [Read more…] about Keep Your Friends Close and Your Competitors Closer