Buy Scentsy Online

Buy Scentsy Online

Marketing

Finding Blog Topics

By 1 Comment

Having a hard time coming up with topics to write about for your direct sales blog? Whether you truly have a case of writer’s block or you’re just using that as an excuse to not update your website with fresh content, below are seven tips to keep the ideas flowing.

1. Look around. Your life and people in your life can inspire just about any blog post. If you’re a new mom, perhaps the mere fact that you’re tired all the time, but need to keep getting up even when you don’t feel like it will inspire you to write about working even when you don’t feel like it.

2. Product highlights. The importance of a blog is not to sell, but to inform. Give your readers something they can use. Write about the benefits and features of some of your products.

3. Fun facts or tips about your industry.   Whether about direct sales in general or something about candles, jewelry, cooking, fitness, beauty or whatever industry you’re in there’s always something interesting you can write about. [Read more…] about Finding Blog Topics

Overcoming Objections With Your Wording

By 2 Comments

Perhaps you’re not having the success you’d like because of the words or names you’re using to share your direct sales business products or opportunity. So call it something different.

You can overcome objections with your wordig. Anyone who knows me well knows I am a huge Laverne and Shirley fan. One of my favorite episodes is The Diner, where Laverne is the fry cook and Shirley is the waitress. Laverne keeps saying “Betty, pick up. Betty, please pick up your hash blacks.” When Shirley asks why she keeps calling her Betty, Laverne responds, “Because it sounds so much better than ‘Shirl, pick up.'” Watch the first 30 seconds below if you want a refresher of this dynamic duo).

The scene above highlights this concept of using what sounds best in a given situation. For example, if the word “Party“ as in Host a Home Party, tends to sour potential hosts, use a different term. Perhaps call it a Scent Event, Open House, Demo, Show, Get Together or even “free items for large orders”.

I’m not at all suggesting you should mislead anyone. Rather I’m talking about speaking a language that your market can identify with or that makes you more comfortable. [Read more…] about Overcoming Objections With Your Wording

Does Your Business Have a Personality?

By Leave a Comment

As business owners, we can all take a lesson from this company.   If their philosophy and personality are shining through on a website – so much so that it makes customers want to throw money at them, then refer others, plus create quite a viral buzz, they must be doing something right.

I recently stumbled upon a company that is oozing with personality. I chose to do business with them because they had the item I was looking for at a reasonable price; but more so because of their fun personality. They made me want to give them my hard earned dollars. The fact that they are a fellow Michigan business was just an unexpected bonus.

For starters, I checked their return policy because I was purchasing a gift. Theirs is one of the best return policies I’ve ever seen:

OUR GUARANTEE

If you aren’t thrilled with your purchase, return it AT ANY TIME as long as IT’S IN SELLABLE CONDITION and as long as you aren’t dead. If you are dead, your heirs can still return the goods but they should probably keep them in your honor. We are fully available to answer all your questions and advise you. We were voted “Best Virtual Boot, Clothing, Gear fitters” by made up customer #323. Load bearing climbing equipment like a harness or carabiner, and all Gift Cards, are final sale and cannot be returned. So, if you don’t like your climbing stuff just hang it on your wall to impress your friends and if you don’t want your Gift Card, use it as a ruler.

Oh yeah, proof of purchase required for all returns. IF YOU RETURN THE PRODUCT(S) IN UNSELLABLE CONDITION we will ship the product back to you and will NOT PROVIDE YOU WITH A REFUND. Sorry for being so mean about it.

After I placed the order, I received this ditty:

Your Order Has Been Placed

Way to go. You’ve won the best email receipt we’ve sent out all day. We recommend either printing this receipt and framing it in your foyer or using it as a screensaver. It would probably also be nice for you to forward it around to a couple friends and maybe even an enemy or two.

If you’re bored, check us out on Facebook or Twitter. Our CFO said he doesn’t understand why anyone would use Twitter. He also thinks that a narwhal is a made-up animal. Please don’t tell anyone about it. [Read more…] about Does Your Business Have a Personality?

How to Approach Strangers

By Leave a Comment

Rejection stinks.   Yet rejection is a natural part of of sales. You have to take the No’s so you can get to the Yes’s.   Once you stop taking it personally and realize they’re not saying No to you – they’re saying No to your product or service …. for now, then you’ll be able to comfortably approach strangers without fear of rejection.   You’ll soon realize “Some will. Some won’t. So what. Someone’s waiting.”

To get your feet wet and become more comfortable talking to strangers, our resident candle expert, Waxwell Smart, offers a Top Secret Tip on approaching strangers. No matter what your product or service, you’ll be able to use this TST (Top Secret Tip):

 

About the Author: Laurie Ayers is a Michigan work from home mom and a Superstar Director with Scentsy Wickless Candles. She enjoys helping men and women start and maintain a home based business in the US, Canada, Mexico, Australia, New Zealand, Puerto Rico, Germany, Ireland, France, Spain and the UK. To download a FREE Start Up Guide which provides more details about how to start a home business as well as to learn about our compensation plan go to www.thrivingcandlebusiness.com/how-to-start-a-candle-business/ or for updates on Facebook LIKE www.facebook.com/ThrivingCandleBusiness and twitter @directsalesblog

Assertive or Aggressive?

By Leave a Comment

Don’t you just love it when you walk into a store or onto a car lot and the salesperson, who obviously works on commission, instantly pounces on you?   You mean you don’t crave that instant attack of desperation?   No – me neither.   I don’t know anyone who does.

Yet I see it all the time from new direct selling consultants – both online and offline.   These desperados are under the false impression that there is a race and the first person to pounce on a potential gets the big prize.   Personally, I run the other way when I see someone chase ambulances.   There are some who “call it” (remember when you were little “¦ the person who “called” the front seat first, was the lucky person to sit next to Mom?)   Hard up new consultants will be all over the poor innocent person who just has a simple question and will announce to the world “PMing you (sending you a Private Message) now!”   Meaning to the other forum participants and lurkers: I am sitting here, desperate; doing my impression of a vulture, and by my “calling it” no one else can address this person who has questions.

Personally the passive stance works much better for me.   I make myself and my candle business visible.   I try to help others who have questions without expectation of them buying or signing with me. I can honestly say that I have never asked for the close – contrary to recruiting gurus.   Yet I have a very successful team of consultants who are with me because they chose to be – not because I force fed them and shoved myself down their private message inbox.

Make sure you are not sending the message that you are desperate.   There’s a difference between being assertive and well, just obnoxious.   There are more leads available than anyone could possibly ever get to; chill, relax and enjoy your business.

About the Author: Laurie Ayers is a Michigan work from home mom and a Superstar Director with Scentsy Wickless Candles. She enjoys helping men and women start and maintain a home based business in the US, Canada, Mexico, Australia, New Zealand, Puerto Rico, Germany, Ireland, France, Spain and the UK. To download a FREE Start Up Guide which provides more details about how to start a home business as well as to learn about our compensation plan go to www.thrivingcandlebusiness.com/how-to-start-a-candle-business/ or for updates on Facebook LIKE www.facebook.com/ThrivingCandleBusiness and twitter @directsalesblog