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One of my favorite acronyms to remember in business is RYBLAB: Run Your Business Like a Business.
All other marketing should be typewritten using labels, ink stamps or not good but acceptable, typed up labels printed off the computer then carefully cut out and taped.
Q: I’m thinking about changing my team name and/or URL to my Scentsy website. What do you think?Life is dynamic, and so should your business be. We have to be flexible and change if it’s a change for the good. If it’s a change just for the sake of change, it can hurt your business.
Yesterday I manned a booth for a charity event at a local festival. Across the street from me was a direct sales vendor. I had all afternoon to reflect on the mistakes this consultant made.
I’m not criticizing, but rather pointing out some of the mistakes so that you don’t make them in the future.
Target Market – This was the biggest mistake. The average attendee for this event was younger (some not even 18) and lower income. The visitors to the booths were mainly there for the service information and freebies. There was only one other direct seller there. It just wasn’t the right market for DS.
Weather – It was 90 degrees in the bright sunshine. Vendors were under canopies but it was still sweltering. It was not conducive for soft candle wax.
Set Up -The candle bars that were for sale were on the side of the booth space. The vendors were placed very close together and I saw no others who used the side to display anything, but rather all faced forward. Point being, wax is Scentsy’s biggest seller. Even if most attendees were there for freebies, someone may have easily spent $5 to get more wax – but it was almost hidden, until you got right on top of the booth. [Read more…] about Vendor Event Mistakes
Do you think giving away free samples or offering discounts and specials is good for your business?I agree that in some cases you may want to give potential customers a small sample so they can experience it and want more. I don’t have any problem with that. My concern is for the consultants who lead with freebies, specials and discounts.
Below you will find a segment from Marketing Coach, David Newman on pricing and fees. He is talking about a different field, but it’s very applicable to anyone in sales. He’s referencing target markets and how some people are Timex people and others are Rolex. The comments in parentheses are mine as it relates to your Scentsy business.
“Myth: You will lose business if you charge too much. (If you don’t give away freebies or offer personal specials or discounts) [Read more…] about Scentsy Freebies
Your Call to Action – this means what do you want your audience to do? If you want them to buy, host, or join, you need to invite them to take some action.
The call to action is never about you. If you lead with “I’ve been challenged” or “I only need x-more to promote, earn, etc.” it may work temporarily but you won’t be able to keep going back to that well if they were only buying, hosting or joining to help you.
Your call to action is about your customers, hosts and potential team members.
What’s In It For Me (WIIFM)? That’s what your audience wants to know.
How can you best serve those you want to do business with? How can you make their lives better? Now think about all we have to offer – our products, our host rewards and our business opportunity – what suits their needs? What do they need most from you?
This mindset should be in the forefront of every communication you have about Scentsy.
