A: Before deciding if it’s a good or bad idea, there are a couple of factors you should consider:
- Have you already ordered marketing collateral – business cards, product labels, ink stamps with your current name/URL? If so, have you distributed them far and wide?
- How long have you had your current name/URL? If you’ve had it for a long time, have you marketed it heavily online? Will customers get dead links if they find you online?
- Dead links – social media links are easy enough to change. But do you have a blog, videos or other medium that may not be as easy to change?
- WHY do you want to change it? If you just don’t like it, think long and hard before changing it. If it is not serving you well, if you aren’t currently getting much traffic from it, if you are evolving and think a new name or URL will serve you better, then by all means, go for it.
Life is dynamic, and so should your business be. We have to be flexible and change if it’s a change for the good. If it’s a change just for the sake of change, it can hurt your business.