• Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Laurie Ayers, Superstar Director
    • Testimonials
  • Blog
  • What Is Scentsy?
  • Join Scentsy
  • Buy Scentsy
  • Scentsy Club
  • Scentsy Whiff Box
  • Contact

Buy Scentsy Online

Buy Scentsy Online

Marketing

Scentsy is a Personal Preference

19 May 2017 By LA Leave a Comment

Dear Scentsy Consultant: You are doing your business a disservice, and will ultimately hurt it if you promote Scentsy as anything other than a PERSONAL PREFERENCE.

how to use scentsyEveryone’s nose works differently. Everyone’s personal preference is entirely different. Other than the mechanics of our products (correct watt light bulb, water in the diffuser, scent soft in the fabric softener bin of your washer, etc.) you should not be giving ANY specific and quantitative values on how many cubes of wax, how many drops of oils, how many scoops of whiffs, etc.
 
The most important thing you can do for your customers is to inform them how every single person is different and they will find their own preference and have their own experience. It’s not being evasive; it’s being smart, truthful and helpful.

Are You Over-Promising and Under-Delivering?

Consider this – if you think a scent is very strong and only use a half or one cube and tell me that is good to start with, I may not be able to smell a darn thing with that and then I’ll feel duped and that Scentsy doesn’t work.
 
Likewise if you tell me you use 4, 6 or 8 cubes at a time and it lasts a week, so I try it, and it was indeed, “Wow!” strong the first day or so, then I start to become anosmic to it and by day three I couldn’t really smell it anymore, I’ll feel duped and that Scentsy doesn’t work.
 
I would personally never tell anyone to only change it once a week. I want to sell wax and I want my customers to mix it up so that they don’t become too immune to the scent. Others will disagree with me on that, which illustrates my point, there isn’t a way to experience Scentsy, there are many ways. 

[Read more…] about Scentsy is a Personal Preference

Filed Under: Marketing Tagged With: customer service

Upsell is Not a Dirty Word

22 March 2017 By LA 2 Comments

tips to increase salesWhen you hear the term Up-sell does it invoke an image of an unsavory salesman trying to con you into something more expensive?

Up-sell is not a dirty word. It is a marketing term for the practice of suggesting higher priced or additional products or services to a customer who is considering a purchase.

Rarely do you escape a fast food drive-in without being asked if you would “like to super-size that?” Servers are taught to ask restaurant patrons “Are you ready for dessert or do you want to take any sauces home with you today?” It’s an acceptable practice. The power of suggestion is incredibly influential. Spontaneous add-ons are generally win/win for both the patron and the business. [Read more…] about Upsell is Not a Dirty Word

Filed Under: Home Parties, Marketing Tagged With: sales

How To Respond to “What Do You Do?”

19 March 2017 By LA Leave a Comment

what do you do?

As a Scentsy consultant, do you look forward to or dread the question when asked “What do you do?” as it pertains to your  work or profession?

If you love this question, I venture to guess you’re doing well with your Scentsy business. You’re realizing success because you have the passion and drive to make it work, or you’ve simply figured out a way to respond to that question in a way that is contagious so that others want to know more.

If you dread this question, it’s probably because you’re just not sure what to say. Am I right?

Let’s say for the past x years you’ve been a stay at home mom or you work at an office or a store. Now, in addition to that you’ve also started a Scentsy business. You may not even look at it as that. You may be thinking, “I joined Scentsy, but I didn’t start a business.” If any of the above applies to you, read on.

This mindset may be part of your problem.

If you joined Scentsy as an independent consultant, you actually did start a business – whether or not you think of it that way and regardless of how many hours a week you put into it or how much revenue you’re bringing in. You’re a business owner. [Read more…] about How To Respond to “What Do You Do?”

Filed Under: Marketing, Networking Tagged With: Networking

Does Door Advertising Really Work?

14 March 2017 By LA Leave a Comment

are advertising door hangers effective?Does the practice of hanging catalogs on neighborhood doors to promote your direct sales business really work? Or is it just a waste of time and money?

One rule of thumb to keep in mind when you are trying different marketing techniques is whether or not you acted on a similar campaign.

  • For example, have you ever made a purchase off of any ad you saw on someone’s vehicle? (I have not).
  • Have you ever taken advantage of an offer that was hung on your door (I have not) or did it likely go straight into the trash or blow away in the wind or eventually get soggy with rain?
  • Do you often read and act upon fliers you find around town? (I do not).

Of course there are exceptions to every rule, but I would caution you to target your marketing to a particular segment (new moms, elderly, college kids, empty nesters, nail salons, doctors offices, etc.). Then relay your message to that market in a method they will respond to. [Read more…] about Does Door Advertising Really Work?

Filed Under: Marketing Tagged With: advertising, Marketing

Handwritten Marketing is Unprofessional

7 March 2017 By LA 3 Comments

If you’re an independent direct sales consultant, you’re a business owner. Professionalism is a must if you want to succeed.

Handwritten marketing is unprofessionalOne of my favorite acronyms to remember in business is RYBLAB: Run Your Business Like a Business.

The only time handwriting is appropriate in business is a personal thank you note.

All other marketing should be typewritten using labels, ink stamps or not good but acceptable, typed up labels printed off the computer then carefully cut out and taped.

Marketing that should never be handwritten: Contact info on catalogs, business cards, samples, table displays, and signage.

[Read more…] about Handwritten Marketing is Unprofessional

Filed Under: Marketing Tagged With: hand written, Marketing

  • « Go to Previous Page
  • Go to page 1
  • Go to page 2
  • Go to page 3
  • Go to page 4
  • Interim pages omitted …
  • Go to page 12
  • Go to Next Page »

Primary Sidebar

Scent/Warmer of the Month at IncomeWax.com

Scentsy iridescent prism warmer
Bubbled Iridescent / Pink Lemon Water

Limited Time at IncomeWax.com

Scentsy Child Mandalorian

Categories

  • Scentsy Body
  • Scentsy Buddies
  • Scentsy Consultants
    • Home Parties
    • Marketing
    • Networking
    • Party Alternatives
    • Scentsy Business
    • Team Building
  • Scentsy Diffusers
  • Scentsy Laundry & Clean
  • Scentsy Licensed Partnerships
  • Scentsy LTO
  • Scentsy Unplugged
  • Scentsy Warmers
  • Scentsy Wax
  • Videos

Laurie Ayers

Laurie Ayers Scentsy Michigan


I'm Laurie Ayers, known as LA by many, a Superstar Director who started with Scentsy in 2006. Read my Scentsy story HERE.
scentsy website redirect button

Footer

Scentsy Specials

Scentsy VIP specials

Get a Scentsy Account

Buy Scentsy Online

  • Email
  • Phone
  • Pinterest

Copyright © 2022 · ThrivingCandleBusiness.com · Disclaimer · Log in