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Blog Post Every Day?

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You may have you noticed it seems like someone lit a fire under my butt and that I’m blogging every stinkin’ day in July.

That is true. That someone is me.

I got out of the habit of creating regular blog posts on here and my traffic suffered because of it. So I’m going back to basics. But I’m doing so with a vengeance so I can create a new habit.

I’m also challenging myself and holding myself accountable to the 30-day commitment I made to myself. And it has to be a post that I put thought into. I’m not going to just slap up a graphic and call it good – unless it’s so poignant that no editorial is needed. Besides, I like to write too much to just pop up a picture and call it a blog post.

I’ve scheduled a few posts for when I will be at Scentsy’s annual convention later this month. However for the most part, I like to write daily based on whatever is happening or whatever I come across in my life that would make a good post.

Want to know what I’ll post about next? Stick around … you’ll find out.

What about you? Have you fallen out of a good habit you had going? You can start a self-imposed 30-day challenge at any time, y’know. You don’t need to wait until the start of a fresh calendar month. If I can do it, you can do it!

Scentsy is a Personal Preference

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Dear Scentsy Consultant: You are doing your business a disservice, and will ultimately hurt it if you promote Scentsy as anything other than a PERSONAL PREFERENCE.

how to use scentsyEveryone’s nose works differently. Everyone’s personal preference is entirely different. Other than the mechanics of our products (correct watt light bulb, water in the diffuser, scent soft in the fabric softener bin of your washer, etc.) you should not be giving ANY specific and quantitative values on how many cubes of wax, how many drops of oils, how many scoops of whiffs, etc.
 
The most important thing you can do for your customers is to inform them how every single person is different and they will find their own preference and have their own experience. It’s not being evasive; it’s being smart, truthful and helpful.

Are You Over-Promising and Under-Delivering?

Consider this – if you think a scent is very strong and only use a half or one cube and tell me that is good to start with, I may not be able to smell a darn thing with that and then I’ll feel duped and that Scentsy doesn’t work.
 
Likewise if you tell me you use 4, 6 or 8 cubes at a time and it lasts a week, so I try it, and it was indeed, “Wow!” strong the first day or so, then I start to become anosmic to it and by day three I couldn’t really smell it anymore, I’ll feel duped and that Scentsy doesn’t work.
 
I would personally never tell anyone to only change it once a week. I want to sell wax and I want my customers to mix it up so that they don’t become too immune to the scent. Others will disagree with me on that, which illustrates my point, there isn’t a way to experience Scentsy, there are many ways. 

[Read more…] about Scentsy is a Personal Preference

Upsell is Not a Dirty Word

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tips to increase salesWhen you hear the term Up-sell does it invoke an image of an unsavory salesman trying to con you into something more expensive?

Up-sell is not a dirty word. It is a marketing term for the practice of suggesting higher priced or additional products or services to a customer who is considering a purchase.

Rarely do you escape a fast food drive-in without being asked if you would “like to super-size that?” Servers are taught to ask restaurant patrons “Are you ready for dessert or do you want to take any sauces home with you today?” It’s an acceptable practice. The power of suggestion is incredibly influential. Spontaneous add-ons are generally win/win for both the patron and the business. [Read more…] about Upsell is Not a Dirty Word

How To Respond to “What Do You Do?”

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what do you do?

As a Scentsy consultant, do you look forward to or dread the question when asked “What do you do?” as it pertains to your  work or profession?

If you love this question, I venture to guess you’re doing well with your Scentsy business. You’re realizing success because you have the passion and drive to make it work, or you’ve simply figured out a way to respond to that question in a way that is contagious so that others want to know more.

If you dread this question, it’s probably because you’re just not sure what to say. Am I right?

Let’s say for the past x years you’ve been a stay at home mom or you work at an office or a store. Now, in addition to that you’ve also started a Scentsy business. You may not even look at it as that. You may be thinking, “I joined Scentsy, but I didn’t start a business.” If any of the above applies to you, read on.

This mindset may be part of your problem.

If you joined Scentsy as an independent consultant, you actually did start a business – whether or not you think of it that way and regardless of how many hours a week you put into it or how much revenue you’re bringing in. You’re a business owner. [Read more…] about How To Respond to “What Do You Do?”

Does Door Advertising Really Work?

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are advertising door hangers effective?Does the practice of hanging catalogs on neighborhood doors to promote your direct sales business really work? Or is it just a waste of time and money?

One rule of thumb to keep in mind when you are trying different marketing techniques is whether or not you acted on a similar campaign.

  • For example, have you ever made a purchase off of any ad you saw on someone’s vehicle? (I have not).
  • Have you ever taken advantage of an offer that was hung on your door (I have not) or did it likely go straight into the trash or blow away in the wind or eventually get soggy with rain?
  • Do you often read and act upon fliers you find around town? (I do not).

Of course there are exceptions to every rule, but I would caution you to target your marketing to a particular segment (new moms, elderly, college kids, empty nesters, nail salons, doctors offices, etc.). Then relay your message to that market in a method they will respond to. [Read more…] about Does Door Advertising Really Work?