When you hear the term Up-sell does it invoke an image of an unsavory salesman trying to con you into something more expensive?
Up-sell is not a dirty word. It is a marketing term for the practice of suggesting higher priced or additional products or services to a customer who is considering a purchase.
Rarely do you escape a fast food drive-in without being asked if you would “like to super-size that?” Servers are taught to ask restaurant patrons “Are you ready for dessert or do you want to take any sauces home with you today?” It’s an acceptable practice. The power of suggestion is incredibly influential. Spontaneous add-ons are generally win/win for both the patron and the business. [Read more…] about Upsell is Not a Dirty Word