A picture is worth a thousand words
Consultants often ask if it’s a good idea to have their picture displayed on their business cards. This practice is common in the real estate industry. Real estate is still sales. So why would direct sales be any different?
If someone hands you a card with her picture printed on it, it becomes easier for you to associate that face with the previous conversation or encounter. The purpose of your business card is for others to make contact with you easily. It should also help them in connecting with you personally; having your photo on it can help accomplish this goal.
Additionally, in this Internet Age where personal connections are becoming rarer, it’s important to connect with your customers as a person rather than merely a website. People prefer to do business with those they know, trust or who is a referral.
Do I want people to remember that they bought Scentsy? Or that they bought Scentsy from Laurie? Are they looking for any consultant who can merely fill their order? Or are they looking to build a relationship with a consultant who will service them?
If your customer is asked where they picked up that nifty product, do you want them to give your company name and tell them to “just Google it, and you can buy it online”? Or do you want them to give your website so that you get the business? Having your mug shot on your business card can increase the odds that people will be repeat customers and more likely to give you referrals.
About the Author: Laurie Ayers is a WAHM from Michigan and a Superstar Director with Scentsy Wickless Candles. She enjoys helping others start and maintain a candle business. You can find Laurie at https://la.Scentsy.us or https://www.ThrivingCandleBusiness.com
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