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Professional Pay Isn’t Available If You Look Like a Hobbyist

27 April 2015 By LA Leave a Comment

“If you want to earn professional pay you need to do professional work.” – Orville Thompson, Fmr Direct Selling Association Chairman

direct sales quotesHuman Resources professionals give interview advice to dress for the part you want. The same holds true for your direct sales business as it relates to your marketing collateral.  Your business cards, flyers and brochures would be the equivalent of you dressing for the part you want.

The best way to ensure your new direct selling business never gets off the ground is to create your own marketing material. There are exceptions to every rule and I have seen some very professional looking home made business cards, fliers, brochures, etc. Yet those rare cases are not the norm.  For the most part, homemade marketing collateral screams amateur and hobbyist.

Conversely the marketing materials your direct sales parent company provides are valuable tools available for independent consultants.  Use the professional design and printing to portray an image of professionalism. Poor marketing causes more damage than no marketing at all, so take advantage of the pre-designed marketing material provided by your home office. [Read more…] about Professional Pay Isn’t Available If You Look Like a Hobbyist

Filed Under: Marketing Tagged With: Business Cards, Marketing collateral, scentsy

Photo Business Cards Can Increase Business

9 November 2010 By LA Leave a Comment

A picture is worth a thousand words

Consultants often ask if it’s a good idea to have their picture displayed on their business cards. This practice is common in the real estate industry. Real estate is still sales. So why would direct sales be any different?

If someone hands you a card with her picture printed on it, it becomes easier for you to associate that face with the previous conversation or encounter. The purpose of your business card is for others to make contact with you easily. It should also help them in connecting with you personally; having your photo on it can help accomplish this goal.

Additionally, in this Internet Age where personal connections are becoming rarer, it’s important to connect with your customers as a person rather than merely a website. People prefer to do business with those they know, trust or who is a referral.

Do I want people to remember that they bought Scentsy? Or that they bought Scentsy from Laurie? Are they looking for any consultant who can merely fill their order? Or are they looking to build a relationship with a consultant who will service them?

If your customer is asked where they picked up that nifty product, do you want them to give your company name and tell them to “just Google it, and you can buy it online”? Or do you want them to give your website so that you get the business? Having your mug shot on your business card can increase the odds that people will be repeat customers and more likely to give you referrals.

Say Cheese!

About the Author: Laurie Ayers is a WAHM from Michigan and a Superstar Director with Scentsy Wickless Candles. She enjoys helping others start and maintain a candle business. You can find Laurie at https://la.Scentsy.us or https://www.ThrivingCandleBusiness.com

Filed Under: Marketing Tagged With: Business Cards

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Laurie Ayers

Laurie Ayers Scentsy Michigan


I'm Laurie Ayers, known as LA by many, a Superstar Director who started with Scentsy in 2006. Read my Scentsy story HERE.
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