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By Income Wax, Inc.

Marketing

Men Would Love Help with Mother”™s Day Gifts

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Mother’s Day is only a few weeks away.   Many direct selling companies offer products that any mother would be thrilled to receive as a gift. Whether you sell candles, lotions, hand bags, kitchen ware, chocolate, spices or jewelry, I’m sure you sell something mom would love.

Let’s face it; most men don’t excel at gift giving. No hate mail please, I will acknowledge that some men do well in this area. Though, a majority of guys would appreciate a painless gift giving process. If you’ve ever seen men lined up in the card aisle on Saturday night prior to Mom’s Day – you know what I mean.  Hallmark greetings are usually pretty picked over by that point and their goal is to just get something – anything and get out. They can’t show up empty handed and let wife or mom down.

Here’s how you can help these gentlemen.

To really pull it off at this late date, you should already have some on-hand inventory. It may be pushing it a bit if you have to place an order for some products to receive in time for Mom to receive it for her special day. Time is of the essence. Look at what inventory items you have on your shelf that would make a great gift for mom. Then package it up pretty. Wrap it in clear cello so that the purchaser can see what is in it, but so that it is also ready to give as is. Ideally you should have a variety of price ranges – maybe something around $10, something for $20 and something in the $40 range.

Take some photos of your beautifully wrapped gifts, and then print out some one page flyers highlighting your offerings, clearly showing the prices of each. Next put your Mother’s Day gift baskets in your car and go to locations that typically have a lot of men working. Auto repair shops – which include mechanics, body repair men, quick oil change, muffler shops and the like – are good places to start.   Construction sites and in some cases, factories are other suggestions.

If you’re not comfortable just walking into places of business, just pretend you are. Take a deep breath, hold your head high and walk into the front desk with all the confidence in the world because you are there to HELP them and make their life EASIER.   Be aware that you do have to be careful about No Soliciting policies, but it doesn’t hurt to go in and ask. The worst case is they will say “No thank you”. [Read more…] about Men Would Love Help with Mother”™s Day Gifts

Direct Sales PLR Articles Can Help Grow Your Business

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Looking for ways to work smarter, not harder? Consider purchasing articles that have been written by a professional writer for you to use as though you were the author. It is a perfectly accepted, common and ethical practice.

PLR stands for Private Label Rights. As it pertains to sets or packs of articles, you have the legal right to use PLR articles as your own. You don’t have to modify them at all if you don’t choose to, though changing them up a bit is recommended. Having your own “original” (reworked) content will help with your own search engine ranking.

Having fresh and frequent content on your website or blog is one of the best ways to increase traffic to your site. If the direct sales company you represent allows you to have an external website, blog or Fan Page, then providing your team members and most importantly, potential recruits, with informational articles will allow you to provide added value to your readers and give them reason to return often.

You’ll have one less thing to worry about. This will in turn give you more time to focus on: hostess coaching, mastering and teaching your compensation plan, helping new team members understand the direct sales alphabet soup (PRV, GWV, PWV, XYZ), preparing for your fundraiser, setting up your vendor event, following up with past customers and bagging, tagging and delivering the product shipment you just received.

Direct sales is a fabulous industry to be a part of, one that requires you to able to balance your own sales business with recruiting, mentoring, supporting and leading all of your team and group members too. You’re not successful if your team isn’t successful, right? That’s quite a balancing act. [Read more…] about Direct Sales PLR Articles Can Help Grow Your Business

Are You Misleading People?

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Competition is keen but intentional inaccurate headlines only hurt your credibility

If you provide information to someone that is inaccurate because you misspoke or were mistaken, I don’t think anyone would fault you for that. We’re all human and who among us hasn’t erred?

However, what if in effort to grab someone’s attention you intentionally post false information? Is that creative marketing or is that a lame excuse for keyword spamming? Make no mistake – that is an unethical business practice no matter how much you try to justify it.

For example, Scentsy recently announced that they’re making plans to open their business opportunity to residents of Germany and the UK. Launch is scheduled this Spring. U.S. residents will not be able to sell there but recruiting will be permitted. There hasn’t been much more information provided at this point because it’s still in the development stage. It is something that will most likely happen soon; but it has not happened yet.

I popped online yesterday to a public forum to read the following subject line from someone who held a senior ranking title:   “We sell Scentsy candles in the U.K & Germany.” Seems innocuous enough. Except that Scentsy doesn’t sell there. They are planning to, but they don’t presently. When the fact that her subject line was misleading was raised, the consultant responded, “Yup, I know.”

This article isn’t a passive aggressive attack on said consultant. It was just such a perfect, and timely, example of misleading marketing for personal gain. I could not have made up a better example. It’s also not directed toward this one particular offender; it doesn’t matter who did it.   I’ve seen others employ this type of keyword spamming too. [Read more…] about Are You Misleading People?

Use Only Professional Marketing Materials

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If you are a consultant with an established direct sales company, it’s highly likely that your corporate office provides professional marketing collateral, instructions, signage, forms and other tools to aid your business.   A professional image is vital to your business success.

Yet almost daily I am made of aware of consultants who want to make their own marketing collateral, instructions, signage, forms and other tools to aid their business. I don’t get it; I really don’t.   Why do so many insist on reinventing the wheel? Sure in some cases consultants need to pay for the professionally designed materials, but there are always costs associated with running a business.

Homemade materials generally look amateurish, cheesy and send a message that you’re not doing well enough to use professionally printed information.   Also, by the time you factor in your time to create it, paper and ink to print it yourself, and the costs associated with lost business due to the unprofessionalism, you’ll end up paying more than if you just used what was provided by your company. [Read more…] about Use Only Professional Marketing Materials

Taking Your Online Business Offline

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Having an online business is a wonderful thing. At this point in my life I can’t imagine having it any other way. I have my internal customers – my downline team members, and also my external customers – those who order from my website. One of the key factors in maintaining an online customer base is going offline.

While email is so convenient and a great tool to manage a large organization, it’s missing a human element. The time that I save with emails allows me more time to write hand written notes. And I do write many handwritten notes almost daily. For example:

  • Thank you notes for online orders; and I mention something specific about their order so they don’t just think it is a generic note.
  • Follow up cards to customers who have not ordered in two or more months
  • Welcome to the team for new consultants
  • [Read more…] about Taking Your Online Business Offline