Many corporate conventions take place in the summer. It’s an exciting event full of exciting announcements. New products will be released in the fall; incentive trip locations are announced; awards are given and have I mentioned – it’s exciting. The Pomp! The Circumstance! The Rah Rah! The Pep Rally! Conventions can be motivating and give consultants a needed boost to their somewhat slow summer season. The future looks bright and you are pumped up!
You return from convention on fire! You’re ready to tell the world about all the fantastic new products coming in the fall. Your mind is racing a million miles a minute and you are thrilled with your new found motivation. Mission accomplished.
But wait; reality check a moment: are you sacrificing your current month because you’re so overcome with excitement for things to come in the fall? I know many consultants certainly are. They’re emailing the upcoming catalog to everyone they know; they’re offering special offers and they can’t stop talking about anything other than the future changes.
It’s true that direct sales is a business where you need to keep on keeping on. It’s like exercise; you can’t just do it once in a while and expect grandiose results. Direct sales also requires forward thinking. If you start to fill your calendar for Christmas sales in November, it’ll be too late. That said, one could argue that it’s good that consultants are hyping up September products in early August. It is important to fill your calendar for September. Though you already knew during the slow June and July months that there would be a new catalog in September; then would have been the time to contact hostesses to lock in a September date. [Read more…] about Are You Sacrificing Your Current Month?