Ah, the good old summertime. It sure is nice to be outside, especially after a long, cold winter. With so many festivals, state fairs and vendor events, one doesn’t need to look terribly hard to find a place to set up your wares to sell or display your direct selling products.
However, working an outdoor event in the heat presents some interesting challenges if you sell a product that could melt or discolor – such as candles. Below are a handful of tips to help you survive the doldrums of summer and still work your business in the warm open air.
- Make sure you have a system, such as coolers and zip lock bags, to keep the wax (or other product that could also get soft) from melting. Without the ziplock bags the labels will get soggy as the ice melts.
- If you have access to a generator or other power source, bring a fan, it’ll help keep you cool and customers will love it and want to stick around your booth longer.
- Bring plenty of water for you and any helpers. Don’t underestimate how dehydrated you can get working in the sun all day.
- A tent or canopy is a must. Not only will it protect your product from fading but it will also product you from becoming a red lobster at the end of the day.
- Freeze your product the night before your event. Even if it is still frozen in the morning, it won’t be for long.
- Don’t forget chairs. It’s a long day and while it is good to stand up as you talk with customers, you’re still going to want to sit down for a portion of the day.
Don’t shy away from outdoor events because of the heat. Just work smarter, not harder. Follow these six outdoor vendor event strategies and you should have a productive and profitable summer show season.
About the Author: Laurie Ayers is a WAHM from Michigan and a Superstar Director with Scentsy Wickless Candles. She enjoys helping others start and maintain a candle business in the US, Canada, Puerto Rico, Deutschland and the UK. You can find Laurie at https://la.Scentsy.us or https://www.ThrivingCandleBusiness.com
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