Does Door Advertising Really Work?
Does the practice of hanging catalogs on neighborhood doors to promote your direct sales business really work? Or is it just a waste of time and money?
One rule of thumb to keep in mind when you are trying different marketing techniques is whether or not you acted on a similar campaign.
- For example, have you ever made a purchase off of any ad you saw on someone’s vehicle? (I have not).
- Have you ever taken advantage of an offer that was hung on your door (I have not) or did it likely go straight into the trash or blow away in the wind or eventually get soggy with rain?
- Do you often read and act upon fliers you find around town? (I do not).
Of course there are exceptions to every rule, but I would caution you to target your marketing to a particular segment (new moms, elderly, college kids, empty nesters, nail salons, doctors offices, etc.). Then relay your message to that market in a method they will respond to.
Blanket fliers and neighborhood blitzes don’t generally work. It’s like spraying an arsenal of bullets, hoping to hit something.
If you want to try passing out advertising in your neighborhood, start with a small sampling. First test to see if it is effective, if not – then try something else. Perhaps your time and financial resources could be better spent with some direct mailing of your company catalog. Then follow-up within a week to ensure the business owner received your catalog. Include a special offer to entice a call to action.
Make sure advertising special offers is permitted by your parent company. If not, then promote something timely or seasonal. Also you are responsible to ensure you are not violating any local soliciting laws or wishes.
You won’t know if you don’t try. But choose wisely how you spend your time and money.
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About the Author: Laurie Ayers is a Michigan work from home mom and a Superstar Director with Scentsy Wickless Candles. She enjoys helping men and women start and maintain a home based business in the US, Canada, Mexico, Australia, New Zealand, Puerto Rico, Germany, Ireland, UK, France, Austria and Spain. To download a FREE Start Up Guide which provides more details about how to start a home business as well as to learn about our compensation plan go to www.thrivingcandlebusiness.com/how-to-start-a-candle-business/