Tips if You’re Struggling With Summer Sales
It’s middle of July and your Scentsy sales volumes are down. That’s not uncommon. So what do you do about it?
Whatever you do, do not – repeat: do not take the summer off from your direct sales business. If you have taken the first half of summer off, then break is over.
It is true things do tend to slow down a bit during summer months, but that is all the more reason to make sure you keep working your business. Otherwise you will have a non-existent paycheck during the summer months and your fall sales will not be set up to succeed.
Ready to quit?
Worst yet, if you’re feeling frustrated and are ready to throw in the towel, quitting in the summer is a horrible idea. Why? Because the slower summer signifies that the crazy, hoppin’ busy, holiday season is right around the corner. Many direct sales companies do over 50% of their business in the last three months of the year.
It’s like an accountant complaining there aren’t any/many taxes to prepare in May. Right…. it’s not tax season, that’s why some only work seasonal or they find other bookkeeping gigs to keep some income coming in during the off season. But it’s not realistic to decide to “quit” because they don’t have enough 1040s to file in the summer!
What to do about slow summer sales
Below are some summer suggestions from experienced direct sellers to help get you through the lean months.
- “Here is something I am doing in the summer. I am holding a Summer BBQ and Pool Party and having 3 other DS Consultants come over. All 4 of us are providing the food and refreshments and inviting our local customer base to the party. We are making it a family event. To get the parents here for our demo party…we are having some face painting, swimming and crafts for the kids and have lined up some “folks” to help with that aka keeping the kids busy while we do our mini product demos. Each of us gets 20 minutes to do a demo but our tables will be out for the entire 3 hours.” (LA note: I don’t generally like, encourage or endorse having a party with other DS consultants but if it’s all you can get in the summer, TAKE IT!)
- “Think about all the parades and festivals in the summer. It’s a great time to get out and hand out business cards, pens/pencils with your contact information. Get there before the start of the parade as viewers are waiting around for the beginning. Just walk up and down the parade route handing them out”
- “One of the things that I’m doing is participating in a “Multi-Hostess” party, with several team members from my company getting together to do a “Bingo” party.”
- “The absolutely one thing you cannot do is to take the summer off to be with your kids. So many moms seem to do that then wonder why they have no business in the fall. Schedule some time at least weekly if not daily that you will spend on business. Work early mornings or late at night. Rearranging your work time is fine. Stopping all together is not.”
- “Summer is also a great time to showcase your products wherever you go. Ex: TW – how many cookouts, family gatherings, neighborhood picnics, etc will you be at this summer? Great way to showcase your products at the same time as you are out having a great time. PC – same thing; health & beauty – a lot of products have natural sunscreens, skin protectors, etc; jewelry – great way to spruce up your shorts and tees; my company – great totes for beach, pool, kids camp, grocery store; keeping those cold/frozen items from melting on the way home, carrying them to/from the get-togethers. You don’t have to have a lot of parties in the summer to showcase your products and book up your fall.”
- “Brainstorm with your team members, especially those who are on the brink of “panic and quit” mode. Think outside of the box and open new veins where people have never previously heard of you. If you’re strictly an online marketer, consider doing some offline advertising and vice versa.”
Hopefully the above suggestions have given you something to think about. Direct sales is a business where you constantly need to plant seeds so that you will have a harvest later.
All the flowers of the future are in the seeds of today.
About the Author: Laurie Ayers is a Michigan work from home mom and a Superstar Director with Scentsy Wickless Candles. She enjoys helping men and women start and maintain a home based business in the US, Canada, Mexico, Australia, New Zealand, Puerto Rico, Germany, Ireland, UK, France, Austria and Spain. To download a FREE Start Up Guide which provides more details about how to start a home business as well as to learn about our compensation plan go to www.thrivingcandlebusiness.com/how-to-start-a-candle-business/