We Like to See, Hear, Smell, Taste, and Feel It Before We Buy
We are a society that likes free samples. We like to try it before we buy it. We test drive cars; we lie down on mattresses; and we accept food samples from the lady in the grocery store.
Samples Are An Important Part of Your Scentsy Business
Free samples are one of the top ways to attract new customers. Websites, catalogs, brochures and verbal promotion are all well and good (and needed). However, generally it’s not until someone can smell, taste, feel, hear or see the product offering are they really sold on it.
Lessons From Green Eggs and Ham
Most of us have read Dr. Seuss’ Green Eggs and Ham book at one time in our lives. If not, here’s a sampling of the text:
You do not like them. So you say. Try them! Try them! And you may. Try them and you may, I say. Sam! If you will let me be, I will try them. You will see. Say! I like green eggs and ham! I do! I like them, Sam-I-am! And I would eat them in a boat. And I would eat them with a goat!”
And I will eat them in the rain. And in the dark. And on a train. And in a car. And in a tree. They are so good, so good, you see! So I will eat them in a box. And I will eat them with a fox. And I will eat them in a house. And I will eat them with a mouse. And I will eat them here and there. Say! I will eat them ANYWHERE! I do so like green eggs and ham! Thank you! Thank you, Sam-I-am!
Hand out wax samples. Make up laundry care samples with washer whiffs and laundry liquid. Include our body care line of lotions and creams. Give scent circles. Consider a loaner program. “Take this (warmer and wax, bottles of laundry care, or diffuser and oils), home. Try it for a week and if you don’t love it, just return it, otherwise if it’s everything I said, and more, just pay me after you try it.”
Scentsy has a beautiful product catalog, but like all catalogs, almost 100% of the time, the photos still don’t justice to the actual item.
Take some time today to think about how you can get your customers to say:
Say! I like Scentsy I do! I like them, Sam-I-am! And I would smell them in a boat. And I would sniff them with a goat” I do so like Scentsy! Thank you! Thank you, Sam-I-am!