online business

Having an online business is a wonderful thing. At this point in my life I can’t imagine having it any other way. I have my internal customers – my downline team members, and also my external customers – those who order from my website. One of the key factors in maintaining an online customer base is going offline.

While email is so convenient and a great tool to manage a large organization, it’s missing a human element. The time that I save with emails allows me more time to write hand written notes. And I do write many handwritten notes almost daily. For example:

Thank you notes for online orders; and I mention something specific about their order so they don’t just think it is a generic note.
Follow up cards to customers who have not ordered in two or more months
Welcome to the team for new consultants
[Read more…] about Taking Your Online Business Offline

This post was originally published in 2010. I’ve updated it and am reposting it in 2015 to show it’s still relevant today.

At least once each week, someone asks me to share how I have built a successful online direct sales business. While I am not a fan of form letters and automated responses, I thought for the sake of time management, I’d turn the response into a post since it’s such a common question.

I work my business entirely online. It’s possible to be successful with direct sales if you have internet marketing knowledge and experience. Without these two vital components, it’s definitely going to be quite the challenge unless you supplement it with offline activities as well.

I have always worked my current candle business online since I started in 2006. Nine years later, I have never done a home or basket (catalog) party with Scentsy. I’ve facilitated plenty of those over the last 27 years I’ve been in direct sales, but none with Scentsy wickless.

With regard to whether or not there is too much online competition with all the consultants trying to work their business online, it depends on how you look at it. There certainly are far more consultants out there than when I started nine years ago, but there are also so many more leads out there than could ever be satisfied by all the consultants. Also now Scentsy has brand recognition in many sectors, I’m more sought after online today. Initially no one had even heard of Scentsy flameless candles. People tend to be much more leery when they have no idea about the product or company. [Read more…] about My Online Direct Sales Business

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