When something is said to be seasonal we generally think of it as pertaining to one of the four natural divisions of the year, spring, summer, fall, and winter. When I ask if your direct sales business is seasonal, I’m sure a handful of consultants would agree that they have a fall business – meaning October and November are extremely busy for them due to the rich gift giving season. But then not much going on during the other three seasons.
In order to have a successful, thriving direct sales business you really need to have a business that operates in all four seasons: spring, summer, fall AND winter; not spring, summer, fall OR winter. To illustrate this concept, consider what regular tasks need to be accomplished during each season.
Spring: A time of new growth, and also lots of weeds and possibly spring cleaning of remaining fall leaves. If you don’t keep up with this task regularly the weeds will choke out all non-weed plants and if you don’t pick up the remaining leaves it could kill new grass that is trying to grow. You can’t just work it periodically.
Summer: Weeding and mowing the lawn are regular occurrences. If you have a swimming pool, you’ll need to test the water, add chemicals and skim regularly. You can’t just work it periodically. [Read more…] about Is Your Direct Sales Business Seasonal?