Who is your target market? If your answer is “everyone” or “several” then you don’t have a target market. If you try to sell to “everyone” then you’re hurting yourself and diluting your efforts. There are no shortages of markets. If you pick a market to hone in on, then you can refine your marketing and networking efforts for that particular group.
Some potential markets could include:
Moms with young children
Pet owners
Empty nesters
Single men
Corporate gift givers
People with disabilities
Military folks
High income
Low income
College students
Night Schoolers
Apartment complexes
Nurses [Read more…] about Understanding Target Markets
