Sound familiar? “June is hard to get bookings because potential hosts are busy with grads and dads.” “July can be just as difficult with summer heat and planned vacations.”
Perhaps the above statements hold some truth, but that only means it’s time to work smarter, not harder. Summer slowdown only happens if you allow it.
It would be a mistake to stop working during June and July. Some consultants have the attitude that if it is slow, they might as well just wait until it picks back up again before they start working. The problem with that logic is that the party plan direct sales business requires constantly planning ahead. Planning for the current month, in the current month isn’t going to be very fruitful. The time to schedule June Open Houses or July pool or patio themed parties is in May.
The fall holiday season can be very busy months for direct sellers. They are also months when sales and bookings come much easier and don’t require working as hard to get them. Because of the easier sales during fall/winter season, it’s easy to fall into the trap of wanting to give up during Spring and Summer months. Don’t go down that road.
Summer slowdown only happens if you allow it.
The summer J-months could require being creative or, in some cases, going back to basics to keep your business running at an even pace. If you’re struggling it may be because you’ve veered too far off the simple system that your company has set up for you. Or just the opposite, sometimes it requires you to do something a little differently. Figure out which adjustment is needed for your business.
Use the five ideas below to help prevent your summer J-Months from being a snooze-fest. [Read more…] about Surviving the Summer J-Months (June July)