Rebranding is a frequently misunderstood business term. If done properly it can send your business to new heights; however if done improperly or for the wrong reasons, it could be the start of the end for your business as you know it. To further highlight this concept, I interviewed Kelly McCausey, who has made quite a name for herself within the freelance and work at home community.
One of Kelly’s many successful endeavors was WAHM Talk Radio. I say was because she recently rebranded. What was formerly enjoyed as Work at Home Mom Talk Radio is now known as Solo Smarts. Read below for insightful information on the recent, exciting change. As you are reading the interview consider if it may be time to rebrand your own business.
TCB: I’ve known you for a long time, and when I need to give a quick elevator speech who you are when referencing your talent, skills and abilities I generally say something along the lines of Awesome Internet Marketing Coach, focusing on the WAHM community. But now that your baby is grown up and moved out of the home do you still consider yourself a WAHM? What is a good quick way to describe who you are or what you do?
Kelly: I fell in love with the WAHM community back in 2002 and feel grateful for my years as a work at home mom. When Sean first moved out, I didn’t feel that different about myself. It wasn’t until this past Spring that I realized how much my life had changed and how little I could personally identify with the life of a work at home mom. I don’t juggle work with taking care of kids or car pools or late night feedings, it’s just me and me and me.
Of course I still have a big heart for moms who want or need to build a business at home and I still hope to engage and inspire as many as possible.
How long did you consider the idea of rebranding and was there something or someone who helped confirmed you were ready for the change?
I started feeling the need for a change about three months ago. I have operated with complete authenticity from the beginning and felt I was losing that. As I sat down to record Work at Home Moms Talk Radio, about 10 minutes in nothing I’d been talking about had anything to do with work at home moms. I stopped the recording, hit delete and started over – but it didn’t feel right. I had to admit it was time to call it quits. [Read more…] about What Does it Mean to Rebrand?