One of the most frequently asked questions I get from potential team members is if they join my team will I teach them Internet Marketing – since this is how I work my business. Many are surprised that my canned answer isn’t “Yes – of course!” Let me explain “¦
Internet Marketing (IM) isn’t something a direct sales sponsor can teach – at least not in the same way the sponsor can teach using a workstation or host coaching. It is a knowledge base that must be learned over a period of years. There are Internet Marketing gurus who make teaching this subject their full time business.
I would be very leery of any sponsor who promises to teach you IM. The sponsor should be making him/herself available to training and mentoring the entire team on all aspects of their independent businesses, plus taking care of their own customers, while continually working with prospects. When would this person have time to teach a comprehensive skill set that takes years to learn and one that is dynamic and always changing?
I actually worked with a local lady a few years ago who was interested in joining Scentsy. After meeting with and communicating with her over a period of weeks she did eventually sign up to be a consultant. However, she signed up with someone else, who lived on the other side of the country. That fact didn’t bother me so much because I genuinely believe it’s important that you find a good fit with your sponsor before signing up. It was the reason she went with someone else. She said “because he’s an internet marketer!” That was amusing to me because I was one of the original Scentsy consultants to first start working my business online in 2006 and the person she went with was a new consultant with the company with no proven track record. But he promised to “teach her IM”. [Read more…] about Want to Work Your Home Business Using Internet Marketing?