Wickless vs. Wicked
One of Scentsy’s product offerings are our wickless candles. That means there is no smoke, no wick, no flame and no soot. If you think about a traditional wicked candle, when the candle burns down and there is nothing left, you would not expect the candle to keep scenting your home. Yet with a wickless candle because only the fragrance oil evaporates and the wax does not, new customers tend to think their wickless candle should scent their area longer.
However if they had a votive candle which burned for 8 hours and then was gone, that’d be expected. Yet a wickless candle warming for 24 hours should still have the same scent as when first melted (in their minds). However that’s not how wickless candles work. This is a situation that requires a paradigm shift.
Over time, when the wickless concept is no longer new to anyone, there should no longer be the misunderstanding of how long wickless scents last. For now, it’s a matter of patience and education to create the shift. Some experts suggest it can take ten or more years to complete a paradigm shift.
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