The following information was recently shared by the CEO of a Direct Sales Candle Company. It is relevant information to any candle company. It was in response to a discussion about how it appears some people enjoy candle scents when they are first warmed or burned but then it seems like the scent goes away quickly. Actually that may not be the case. Read the explanation below – I found it fascinating, and hope you do too.
Fragrance is a molecule that is released in the air. When there is a fragrance molecule in the air, it hits receptors in the nose. Everyone has thousands in their nose. If the scent hits your receptors in certain patterns/formulas – our brains interpret them in a certain way. (Ex. if receptors x y z all hit at the same time – your brain would register that as “skunk” or “roses”, etc).
Everyone has different set of receptors – some smell more acutely than others. When people are exposed to fragrances – the same over and over again, generally because we like to melt our favorites – the receptors can get overloaded. Your body can get immune to it – become anosmic to fragrance. (Similar to drug addicts needing more and more).
Candle companies don’t have to make any changes to their in-house formulas. It’s something that happens with the ‘sniffer’ not the wax. It’s the same thing as when people sometimes go away on vacation, but then come back home and really smell it the same wax that they previously complained wasn’t scented as strongly. Same as smokers who tend to lose their sense of smell but then quit smoking and suddenly smell more. [Read more…] about Why it Seems Like Candle Scents Fade