How many different business card designs do you have for your direct sales business? Do you have one for recruiting, one for sales, one for bookings/hosts and one to get referrals? Or do you have a one-size-fits-all generic business card for all purposes, for all markets?
Consider a pair of pants. You could get a one-size-fits-all pair of stretchy black pants. You could wear them to work, to the gym and to the night club. It could work. Or would you rather have a well fitted navy trouser for work; grey shorts for the gym; and a pair of skinny jeans for the club? The latter would likely be more suitable for those particular events; would you agree?
One Size Doesn’t Fit All
So then why do so many direct sellers have a one-size-fits-all business card? Moreover, typically that one design business card contains only the vitals: consultant name, company identity, phone number, web site, email and possibly mailing address, minus any pizzazz. Yet many of these direct sales companies are three-pronged: buy products, host a party or become a consultant, right? [Read more…] about Multiple Business Cards for Multiple Purposes