Laurie Ayers
Superstar Director

Heidi Thompson, Scentsy President & Co-Owner

Article Topics

Direct Sales Flies the Friendly Skies

Recently I had yet another opportunity to travel via commercial airline. Anyone who has flown more than once likely shuts out the flight crew when the safety information is presented.   This trip was different.   As the flight attendant shared her traditional safety speech, I thought about the similarities with a Direct Sales Business.

“We’d like to tell you now about some important safety features of this aircraft. Many of you have heard the safety information before, but other have not and we appreciate if you make it possible for others to hear.   Also even if you are a veteran traveler, it would not hurt for you to re-familiarize yourself with our safety procedures.

Thanks for attending the [team meeting, regional seminar, annual convention].   Many of you have heard some of this information before, but other new team members have not, and we appreciate if you make it possible for the new recruits to hear.   Also, even if you’re a [Director, Manager], it would not hurt you to re-familiarize yourself with our policies and procedures.

When the seat belt sign illuminates, you must fasten your seat belt. Insert the metal fittings one into the other, and tighten by pulling on the loose end of the strap. To release your seat belt, lift the upper portion of the buckle. We suggest that you keep your seat belt fastened throughout the flight, as we may experience turbulence.

When you start to build a downline, you must be prepared to lead a team.   Review the policies and procedures; hold regular trainings via telecon, webinar, or in person. To encourage your downline to lead their own teams, show them what they need to know, don’t do it for them.   We suggest that you stay in contact with new recruits, as they may experience turbulence during their initial flight.

There are several emergency exits on this aircraft. Please take a few moments now to locate your nearest exit. In some cases, your nearest exit may be behind you. If we need to evacuate the aircraft, floor-level lighting will guide you towards the exit. Doors can be opened by moving the handle in the direction of the arrow. Each door is equipped with an inflatable slide, which may also be detached and used as a life raft.

There are several opportunities to earn income in this company.   Please take a few moments now to locate your compensation plan.   In some cases, you can earn additional monies other than your commission.   If you qualify, you will earn royalties, bonuses and overrides. Income can be increased by moving through the rank structure.   Each rank is equipped with a three-pronged qualification system, which will enhance your quality of life.

Oxygen and the air pressure are always being monitored. In the event of decompression, an oxygen mask will automatically drop from a compartment above your seat. To start the flow of oxygen, pull the mask towards you. Place it firmly over your nose and mouth, secure the elastic band behind your head, and breathe normally. Although the bag does not inflate, oxygen is flowing to the mask. If you are traveling with a child or someone who requires assistance, secure your mask on first, and then assist the other person. Keep your mask on until a uniformed crewmember advises you to remove it.

Adherence to the policies and procedures is always being monitored. In the event of a breach of contract, our Compliance Manager will automatically contact you. To avoid engaging in prohibited or unlawful activities, start by reading the New Consultant Start Up Guide. Read it; don’t skim it and contact your sponsor to clarify any questions that may arise.   If you are sponsoring others during the early stages of your business, learn the procedures first yourself, and then assist the other person.   Keep reading newsletters and company sponsored forums until such a time as a seasoned upline advises you to cease. (note: you’ll never receive that advisement!)

In the event of an emergency, please assume the bracing position.

In the event of an emergency, please contact your sponsor and/or Consultant Support.

A life vest is located in a pouch under your seat or between the armrests. This is how you put it on. Open the plastic pouch and remove the and remove the vest. Slip it over your head. Pass the straps around your waist and adjust at the front. To inflate the vest, pull firmly on the red cord, only when leaving the aircraft. If you need to refill the vest, blow into the mouthpieces. Use the whistle and light to attract attention. (Also, your seat bottom cushion can be used as a flotation device. Pull the cushion from the seat, slip your arms into the straps, and hug the cushion to your chest.)

The monthly specials are located in your back office under the Resources tab. This is how you stay apprised of the latest product specials.   Click on the link that says “Special of the month” and then Right Click to “Save As.”   Pass on the specials to your contact list.   To increase sales, put a link to the flyer on all of your Social Networking pages. If you need to purchase a sample of the special, order it prior to the 30th of the proceeding month.   Use samples and bold coloring to attract attention.   (Also, your customer newsletter is automatically emailed by the 5th of each month, yet another opportunity to share the fantastic specials.)

The following electronic devices (calculators, CD players, laptop computers) may be used when the seat belt sign is off, or when permitted by your crew. Cellular/mobile telephones, remote-controlled toys or any electronic device operating with an antenna must be turned off at all times.

The following methods of sales (home parties, basket parties, vendor events, displays and internet marketing) may be used when sharing the products, or when boosting recruiting efforts.   Local and long distance customer relationships are encouraged.   You are free to operate your business in any territory at all times.

We remind you that this is a non-smoking flight.) Tampering with, disabling, or destroying the smoke detectors located in the lavatories is prohibited by law.

We remind you that this is a Direct Sales venture. Selling in retail establishments or online auctions, such as eBay, is prohibited by contract.

You will find this and all the other safety information in the card located in the seat pocket in front of you. We strongly suggest you read it before take-off. If you have any questions, please don’t hesitate to ask one of our crewmembers. We wish you all an enjoyable flight.”

You will find this and all other business information in the manual located in your starter kit as well as in your back office.   We strongly suggest that you read it before your launch-party.   If you have any questions, please don’t hesitate to ask one of your upline team members.   We wish you all an enjoyable career in Direct Sales.

About the Author:   Laurie Ayers is a WAHM from Michigan and a Superstar Director with Scentsy Wickless Candles.   You can find Laurie at or on Twitter at

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