I think I just heard a few people gasp when they read the title of this post. Yes that is what I said, “Light bulbs for life is a lousy idea.”
For those not familiar with what Light Bulbs for Life allow me to explain. Scentsy Fragrance sells wickless candles and electric candle warmers. Our warmers in the US and Canada use a light bulb to warm the wax, which melts and scents your home. It’s a safe alternative to wicked candles. Those candle warmers take a 15, 20 or 25-watt lightbulb, the kind that uses the smaller candelabra base.
These light bulbs can be found at many home improvement stores – yet in some areas, apparently they’re a little more difficult to find. Scentsy consultants sell these – three light bulbs for $5. Pretty good deal. Actually, that’s dirt cheap; less expensive that can be found in stores. Some independent consultants have developed their own personal special program called Lightbulbs for Life. Essentially it means you don’t have to splurge to get the extremely inexpensive lightbulb for $1 each, but rather your consultant will GIVE you one.
Who doesn’t love free stuff, right? Let’s dissect this program a bit from a business standpoint. Assume a customer purchased a Companion System – that includes a full size premium candle warmer, a travel size plug-in candle warmer and three candle bars of their choice. Each warmer already includes a light bulb. By purchasing this system, the customer saved $10 by bundling.
Three things here: They were happy to save the $10 and spent $60. If they wanted extra bulbs, a few extra bucks would not break the bank. Plus we already know they have a bulb, have a warmer and have wax. They’re already sold on Scentsy, they’re already using (or soon will) use the candle warmer system. [Read more…] about Light Bulbs For Life is a Lousy Idea