Facts and Figures About the Candle Industry
U.S. retail sales of candles are estimated at approximately $3.2 billion annually, excluding sales of candle accessories. In 2008 it was 2 billion.
Candles are used in 7 out of 10 U.S. households.
Manufacturer surveys show that 90% of all candles are purchased by women.
Candle industry research indicates that the most important factors affecting candle sales are scent, color, cost and shape.
Approximately 35% of candle sales occur during the Christmas/Holiday season. Non-seasonal business accounts for approximately 65% of candle sales.
Major U.S. candle manufacturers typically offer between 1,000 and 2,000 varieties of candles in their product lines.
More than 1 billion pounds of wax are used in producing the candles sold each year in the U.S.
It is estimated that more than 10,000 different candle scents are available to U.S. consumers.
Consumers are increasingly purchasing candles as a focal point for their home decor, and for aromatherapy-like relaxation and stress reduction.
Fragrance is by far the most important characteristic impacting candle purchases today, with three-fourths of candle buyers saying it is “extremely important” or “very important” in their selection of a candle.
The majority of U.S. consumers use their candles within a week of purchase.
Nine out of ten candle users say they use candles to make a room feel comfortable or cozy.
Candle users say they most frequently burn candles in the living room (42%), followed by the kitchen (18%) and the bedroom (13%).
Approximately one in five women say they use candles to decorate the yard, patio or other exterior areas, as well as the interior of their home.
Both men and women consider candles to be an always-acceptable and highly appreciated gift for a wide variety of occasions.
Candle purchasers say they view candles as an appropriate gift for the holidays (76%), as a house warming gift (74%), a hostess/dinner party gift (66%), a thank you (61%) and as adult birthday gifts (58%).
Source: National Candle Association
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About the Author: Laurie Ayers is a Michigan work from home mom and a Superstar Director with Scentsy Wickless Candles. She enjoys helping men and women start and maintain a home based business in the US, Canada, Mexico, Australia, New Zealand, Puerto Rico, Germany, Ireland, UK, France, Austria and Spain. To download a FREE Start Up Guide which provides more details about how to start a home business as well as to learn about our compensation plan go to www.thrivingcandlebusiness.com/how-to-start-a-candle-business/
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