When you start a direct selling venture your sponsors and fellow consultants can provide wonderful ideas to build your direct sales business. No sense reinventing the wheel. Take the experience from veterans and learn from them.
Sounds like pretty sound advice, yes? It certainly can be wonderful advice. However one word of caution: Test Everything.
Not all business ideas are good ideas. Some ideas may be obsolete – what worked in 1989 probably won’t work today. Other ideas may work well in one geographic area but would flop where you live. Still others may initially sound like a good idea, though after further consideration may create a threat to your personal safety.
For example:
Good Idea? One idea that recirculates every couple of years within the direct sales community is to affix business cards or catalogs to the outside of your car while you are parked in public. Some suggest using a magnetic locker caddy; others prefer using suction cup shower caddies. The idea behind it is that while you’re in the mall or grocery store, other patrons will walk past your vehicle, take a catalog or business card and then potentially be your next customer or recruit.
Bad Idea. I emphatically discourage any home based consultant from employing this tactic. Do you really want complete strangers knowing what kind of vehicle you drive or that your vehicle at that very moment could contain the candles, jewelry, or kitchenware that you’re promoting? How easy would it be for someone to lie in wait, and then follow you home – because surely you may have some inventory at home and possibly even a stash of cash from a recent party? Instead of “Take One“ or “Free“ you might as well hang a sign that says “Follow me home if you want to burglarize me; I have a stash there!“ Or “Expensive Inventory on Board“
It’s also a waste of your marketing collateral. Kids or competitors would love to take your catalogs and business cards. They’ll end up in the round file or scattered all over the parking lot. Then perhaps the facility manager can give you a personal phone call – no not to place an order, but to inform you about their no solicitation policy and fine for littering.
Good Idea? Approach at least three people a day about your products or opportunity. [Read more…] about Is That Business Idea Really a Good Idea
