We’re in the last week of 2012 and at the tail end of the busy Christmas gift giving season. If you’re like many home based business owners you’ve been running yourself ragged for the last 4-6 weeks. There’s something about holiday chaos that is an adrenaline rush! Soon you will be able to breathe easy and put your feet up.
Or will you?
If you choose to work from home, then you have a a business that needs consistent, forward activity in order to thrive. Let’s face it, your last minute holiday orders came in with little effort (at least compared to off-season) – as you had scheduled events and hopefully marketed yourself well. Therefore, by now you should be thinking about your game plan for 2013. Actually you should have been long thinking about it before the ball drops in twelve hours.
Will your home based business be offering any special promotions for January such as limited time product offerings, special host benefits or recruiting specials? If so, don’t wait until January to start spreading the word about these specials. Promoting January during January is too late. Do it now. Of course if you’re just now reading this and it’s already January then it’s a little late, but better late than never I guess. You can plan better for next year.
What about Valentine’s Day? That’s less than 10 weeks away. Do you offer a product that men would love to give their sweetheart? It may be a little early to start advertising for Valentine’s Day but it certainly is not too early to start planning. Perhaps you can do a shopping day during lunch hour at a business that is heavy on male employees. Have you checked to see if there are any vendor events you can book during this time?
There is a fine balance between looking ahead too far and missing out on sales and business partners who may be right in front of your face. The key is to consistently project forward. If you do that, then you’ll already have your December and January calendar booked; so your focus will be on February. After New Year’s Day start thinking about your Spring action plan.
It’s not much different than when you drive your car. If you were to just look at what was immediately in front of you, you may miss that detour or oncoming traffic. You need to constantly look ahead of the vehicle and always been looking side to side as well as up ahead. Same is true for your home based business.
What is your action plan for 2013? Have you started implementing it yet? If not, do it now.
About the Author: Laurie Ayers is a Michigan work from home mom and a Superstar Director with Scentsy Wickless Candles. She enjoys helping men and women start and maintain a home based business in the US, Canada, Puerto Rico, Deutschland, Ireland and the UK. To download a FREE Start Up Guide which provides more details about how to start a small business as well as to learn about our compensation plan go to https://www.thrivingcandlebusiness.com/how-to-start-a-candle-business/