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By Income Wax, Inc.

How Product Donations Can Increase Your Bottom Line

26 January 2009 By LA 2 Comments

Sometimes you have to spend money to make money.

Most Business 101 books will tell you not to give away the farm; remember you’re in business to make a profit.   However, when it comes so to direct sales parties, guests will be more likely to remember the fun event if they walk away with a prize.   Just make sure it’s a product prize from your company.   I’m amazed at the number of consultants who give away chocolates, lip balm or other items that don’t even represent their own company product line!

Determine the best way to give away some product

At home parties know your host and the attendees.  If you decide that you’re in front of a group of guests who may be open to some games, then play some. People are by nature a bit competitive, some more than others, and a game is a great way to get the party started. It helps people become acquainted and adds a bit of fun competition to the festivities.

Assuming you have a competitive group, pick a game, anything from a trivia game about the products or a game of strategy and skill.   Another benefit to playing games is that it provides the perfect opportunity to find people to donate prizes to.   Depending on how much time you have and how many prizes you have to give away, you can award first, second, and third place a prize.   Or you can play a couple games and the first place winner of each game gets a prize.   Just be sure to give a disclaimer that each person can only win once!

Obviously if you get blank stares or groans when you announce a game, that may not be the best crowd for games. Instead have a simple drawing.   Invite each guest to enter the drawing and the first, second, and third names drawn each receive a prize.   The upside to this method is that a drawing is a great way to generate leads.   Instead of having people simply put their name on a piece of paper, they can actually fill out a pre-set postcard.

Consider asking for the following information:
– Name
– Address
– Phone number
– Email
– If they are interested in becoming a consultant
– If they are interested in hosting a party (and earning free gifts)

Make sure you actually use the information you’ve collected to send out information about promotions and new products.

Whether you choose to host a drawing or ask your attendees to play a game, giving away prizes is a great way to introduce new people to your products and gain future customers.

About the Author: Laurie Ayers is a Michigan work from home mom and a Superstar Director with Scentsy Wickless Candles. She enjoys helping men and women start and maintain a home based business in the US, Canada, Poland, Australia, Puerto Rico, Germany, Ireland and the UK. To download a FREE Start Up Guide which provides more details about how to start a home business as well as to learn about our compensation plan go to www.thrivingcandlebusiness.com/how-to-start-a-candle-business/ or for updates on Facebook LIKEwww.facebook.com/ThrivingCandleBusiness and twitter @directsalesblog

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Filed Under: Home Parties Tagged With: direct sales home parties

About LA

About the Author: I'm Laurie Ayers, a top ranked Superstar Director with Scentsy Wickless Candles. I have been representing Scentsy for 14 years and in direct sales since 1988. Please join me on Facebook and Pinterest

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Comments

  1. Tara Burner says

    26 January 2009 at 14:17

    excellent info as always!

    and ditto that on the giving items that don’t have a thing to do with their company…I never did grasp why people do that. Give something from your company, so the winner has one of your products in hand to use, tell others how awesome it is, etc…

    Reply
  2. Felicity says

    27 March 2014 at 04:53

    My mum and I were talking about this the other day. She said that getting so much free stuff at a party (as I am a flaschengeist consultant and our company offers guest free products when they spend) she didn’t want anymore of my companies products. This made me think about doing other things so any gift I give be it lip gloss or whatever will have a thank you from me sticker on it. I’m hoping that when the host uses these things that people will see the sticker and ask about it and hopefully the hostess will remember how awesome her party was and consider having another, or tell the person asking about flaschengeist.

    Reply

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Laurie Ayers

Laurie Ayers Scentsy Michigan


I'm Laurie Ayers, known as LA by many, a Superstar Director who started with Scentsy in 2006. Read my Scentsy story HERE.

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