At least once each week, someone asks me to share how I have built a successful online direct sales business. While I am not a fan of form letters and automated responses, I thought for the sake of time management, I’d turn the response into a post since it’s such a common question.
I work my business entirely online. It’s possible to be successful with direct sales if you have internet marketing knowledge and experience. Without these two vital components, it’s definitely going to be quite the challenge unless you supplement it with offline activities as well.
I have always worked my current candle business online since I started in 2006. Nine years later, I have never done a home or basket (catalog) party with Scentsy. I’ve facilitated plenty of those over the last 27 years I’ve been in direct sales, but none with Scentsy wickless.
With regard to whether or not there is too much online competition with all the consultants trying to work their business online, it depends on how you look at it. There certainly are far more consultants out there than when I started nine years ago, but there are also so many more leads out there than could ever be satisfied by all the consultants. Also now Scentsy has brand recognition in many sectors, I’m more sought after online today. Initially no one had even heard of Scentsy flameless candles. People tend to be much more leery when they have no idea about the product or company. [Read more…] about My Online Direct Sales Business