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Party Alternatives

Follow Up Will Make or Break Your Business

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feel the fear and do it anywayAbout eight years ago I bought some product from a vendor at a women’s expo. I have repurchased only a couple of times since then, since I stock up when I buy. The reason I made repurchases is because she calls me about twice a year.

She just left a voice mail message, “Hey Laurie, It’s …, calling from … checking in, seeing how you’re doing on your supply. If you’re ready for more give me a call for the current specials. My number is …. All right, talk to you soon, bye.”

It’s that simple. Whether I answered the phone or she left a voice mail, she had very little time invested in that call. She knew since I bought from her before, there was a chance I’d buy again.

Pick up the phone! Follow up with previous customers. If you have fear of the phone, feel the fear and do it anyway. Don’t have time? Make time. It’s a simple, easy tactic to get sales. I suspect she was working her way through a list, and will likely end her day with a number of new sales.

Start dialing, then let me know your results.

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About the Author: Laurie Ayers is a Michigan work from home mom and a Superstar Director with Scentsy Wickless Candles. She enjoys helping men and women start and maintain a home based business in the US, Canada, Mexico, Australia, New Zealand, Puerto Rico, Germany, Ireland, UK, France, Austria and Spain. To download a FREE Start Up Guide which provides more details about how to start a home business as well as to learn about our compensation plan go to www.thrivingcandlebusiness.com/how-to-start-a-candle-business/ 

Be sure to connect with me on Facebook, Twitter, and Pinterest

Christmas in July

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Christmas Planning in July

Whenever you hear people mention Christmas in July, they’re frequently referring to having a big sale in the summer to buy or sell some Christmas items at a great price. It’s hard for people to think that far ahead; let alone fork over money even if it is a good bargain. It’s vacation season and close to back to school time.

Instead of thinking of sales in July, think of planning in July.christmas in july

If you haven’t already done so, now is the time as a direct seller you should be setting up your Christmas season.

  • Are there vendor events you need to schedule? Sometimes those book a year in advance but there still may be some you can get into.
  • Will you be advertising in a gift giving guide?
  • Are you going to host a customer appreciation event or special offer?
  • Plan a cash and carry event and offer festive snacks and free gift wrapping.
  • Fill your calendar. Hosts like free and half off items too to help with their gift giving.
  • Heavily recruit new team members who need money for gifts or who want to buy from themselves.

Direct sales is a business that you have to balance always looking and planning forward and not sacrificing the current month.   It’s also a business that is sometimes a bit slower in the summer so it’s the perfect time to set up your holiday season.

Christmas in July – tis the season!

See you at the top!

About the Author: Laurie Ayers is a Michigan work from home mom and a Superstar Director with Scentsy Wickless Candles. She enjoys helping men and women start and maintain a home based business in the US, Canada, Australia, Mexico, Puerto Rico, Germany, Ireland and the UK. To download a FREE Start Up Guide which provides more details about how to start a home business as well as to learn about our compensation plan go to https://www.thrivingcandlebusiness.com/how-to-start-a-candle-business/

Too Sick to Party?

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Direct Sales can be a great source of income if you’re too sick to be employed outside the home.

Too sick to workIf you are living with a disability, disorder, disease or caring for someone with such, you know how difficult it can be, if not impossible, to work outside the home. Qualifying for disability income can be a real challenge maneuvering through their extensive, exhausting, process.

Perhaps you previously considered direct sales, being an independent consultant representing a company that sells candles, purses, jewelry, food, kitchen items, etc., but know that you’re not feeling up to conducting home parties. If this describes you, please keep reading. I may have some information that will be helpful to you.

Most direct sales companies now allow you to sell using other platforms than just home parties. You’ll have to check with individual company policies, but most will let you sell online, one on one, at vendor events or conducting fundraisers. The direct sales industry affords consultants much flexibility when and how much you work. You’d be an independent business owner, so you’d work as much as you’re able or as much as you choose. [Read more…] about Too Sick to Party?

She Lost Money on That Vendor Event

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As I have discussed many times, vendor events can be worthwhile.   They can also be a huge waste of time and a vacuum for your hard earned money if you are not wise in selecting the right ones and then not optimizing your space once you get there.

I recently attended a vendor event as a customer. I am fairly certain the consultant lost her shirt by participating in this one.   What do you think?

  • It was a first time event. It was advertised mildly on Facebook and there were yard signs dotted around town.
  • It was $7 just to get in the door as a customer.
  • Vendors were charged $750.00 booth rental for this three day event.
  • The consultant had quite a bit of marketing collateral that she liberally handed out, at least $300 worth.
  • She also had a medium size amount of inventory (medium meaning not spectacular and not nearly enough for a show of this caliber, but at least a showing.   It wasn’t a totally pathetic display; I’ve seen worse.)   She had approximately $1,000 or more in inventory. [Read more…] about She Lost Money on That Vendor Event

5 Tips to Bring More Success to Your Vendor Events

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Vendor event, craft show, state/county fair, expo or shopping days – doesn’t matter what you call it, it’s an event where your direct sales business is represented. In many cases, direct sellers are permitted to have inventory on hand for cash and carry. If you’re going to invest the time in setting up and manning a booth, make wise business decisions to make your time spent worthwhile.

The five tips below are extra steps you can take to help ensure more traffic and more sales to your table or booth.

1.   Free: Have lots of FREE signs.   People love the word FREE. Many will take something just because it’s free, even if they don’t initially think they are interested in it.   This can work both for and against you. It can work against you if you are far too liberal with costly marketing collateral and product samples.   But it can also work in your favor if you have a take-away that they can put in their hands and later visit your website.   Most customers won’t ask “Is this free?” No one wants to look like a cheapskate. So if you have samples that you want them to take, make sure you have signage on your table that reads FREE samples, please help yourself. [Read more…] about 5 Tips to Bring More Success to Your Vendor Events