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Home Party Booking Ideas

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Need some home party booking ideas for your Scentsy business? 

I trust you are here because you need some home party booking ideas. You probably feel like you’ve “asked everyone, and no one wants to have a party.” Am I right?

There are generally three main reasons why your booking success needs a little help:

1.       Your peeps are basically non-party people.   Sometimes it’s as simple as that.   Those you know or talk to just don’t get into hosting or attending direct sales home parties. Have you ever tried to convince someone who prefers country music to listen to jazz?   Or how about convincing a true blue dog-person to get a cat?   Sometimes it’s that simple; nothing you say or offer will convert them into party-people.

2.       You haven’t asked.   That may be a BGO (blinding glimpse of the obvious) but are you honestly asking people if they’d like to host a party?   Or are you making up their minds for them? Have you already decided that she wouldn’t want to have party? There might be a market for your mind-reading abilities.

3.       You’re using words and terms that make people run.   Sometimes when people hear “home party” their mind translates that into something as fun as a mammogram or paying taxes. Perhaps you can say the same thing in a more enjoyable manner that will get favorable results.

Home Party Booking Ideas (and solutions)

If you fall into one of the above three categories consider these possible solutions:

1.       Review your company policies and procedures to ensure you are permitted to market via methods other than home parties.   Perhaps you’re better suited to participate in vendor events such as craft shows or state fairs.   Can you use Internet marketing?   Perhaps that’s the way to go instead of constantly hitting the wall with home parties.

2.       Open your mouth and give people the opportunity to get free stuff.   And for goodness sake don’t ever use the word “favor.”   Your hostesses aren’t doing YOU a favor – you’re doing THEM a favor by providing them the opportunity to get some products free or greatly reduced. Until you change your mindset about that favor thing, no matter how you ask, you’ll come off that you don’t really believe you’re offering something worthwhile.

3.       Try using creative language.   How about “Free (candles, jewelry, makeup, etc.) For Large Orders”?   That says nothing about a home party but gives potential hostesses the opportunity to merely collect orders or to decide how to go about getting the free goods.     Also try other names for home party – Tasting Event or Scent Samplers.

If what you’re doing isn’t working it’s really as simple as finding a different way to arrive at your destination.   Take a detour; try something different than what you originally thought was the way to go.

About the Author:   Laurie Ayers is a WAHM from Michigan and a Superstar Director with Scentsy Flameless Candles.   She enjoys helping others start and maintain a candle business.   You can find Laurie at https://la.Scentsy.us or https://www.ThrivingCandleBusiness.com

Are Vendor Events Worthwhile?

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Is it worthwhile to do vendor events for your Scentsy business?Is it worthwhile for your direct sales business to participate in vendor events?

Vendor events are called many things – craft shows, expos, farmer’s markets, flea markets, festivals, bazaars or fairs.   Some are one day events and others can last as long as one week.   Some are as affordable to enter as $45 per booth while others can cost hundreds of dollars or more.

How do you determine if it is worthwhile to participate?

Do the math and make sure you calculate all expenses, including your time. Also consider the cost of goods sold.   A common question is “How much inventory should I bring?”   Bring as much as you can afford without going into debt over it.   Many experienced direct sellers would not do a vendor event without a large supply of cash and carry. People want it NOW; they don’t want to place orders; they won’t give money to a stranger in hopes that they’ll get the product in a few weeks; they don’t want to fill out any contact sheet – they just want to buy the goods and go. They’ll buy whatever you have – impulse purchases.

Some people set up a small display, without much on-hand inventory and choose to do events in hopes of future sales. That’s too much of a business gamble and far too much of an investment of non-income producing time in hopes of orders later.

Below are some factors to consider when calculating return on investments before deciding to do a vendor event or not.

Based on a 25% commission rate, if the booth fee is $50 you’d need to sell at least $200 just to break even on cost of goods sold – and that does not account for your valuable time, investment in business cards, samples, catalogs, and any display pieces (tables, table cloth, racks, cases, signage, etc.)

If you sold $500 at the show then you’d only profit $125 (assuming you’re at the 25% rate and did not invest any other monies) Figure between product preparations, pack up, travel, set up, time working the booth, tear down and return travel, you had 12 hours invested. That’s earning just a little over $10/hr, yet you still have to deduct taxes from that rate.

That said – if you had on-hand inventory and sold $500 product at the event, you’d make about the same amount of money you’d make at McDonalds.

Take the same above example, only this time figure what you would make if you sold $200 worth of inventory.   You’d be working for free and the event would have cost you money.   Now figure this example without the inventory or without the sales?   Pretty glum picture, isn’t it?

That is not to say that vendor events are never worthwhile.   Sometimes they can be very profitable and a great way to advertise to the masses.   It is just vital that you do the math first and actually calculate your incomes to expense ratio.

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About the Author: Laurie Ayers is a Michigan work from home mom and a Superstar Director with Scentsy Wickless Candles. She enjoys helping men and women start and maintain a home based business in the US, Canada, Mexico, Australia, New Zealand, Puerto Rico, Germany, Ireland, UK, France, Austria and Spain. To download a FREE Start Up Guide which provides more details about how to start a home business as well as to learn about our compensation plan go to www.thrivingcandlebusiness.com/how-to-start-a-candle-business/ 

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