Direct Sales Sponsoring
If you are in direct sales then sponsoring other people is part of the plan. The question is “what is the purpose of sponsoring others?”
I’ve seen two very different philosophies on sponsoring. One philosophy is to sponsor many; some will stick, some won’t. The other philosophy is to sponsor just a few and then nurture them.
I believe the purpose in sponsoring others is to build a team. There is more than one way to build team. You can build a team sponsoring twenty people per month or you can build a team sponsoring just two people per month.
I’d like to share my thoughts on the two philosophies. I’ll start with sponsoring many. When you sponsor twenty people per month you are absolutely playing the numbers. Of these twenty people, you’ll find a few who just want product discounts. You’ll find a few who want to sell to family and friends and earn a little bit of supplemental income each month and you’ll find maybe one who asks questions and truly wants to build a business. The rest will never turn in a first order and will fade away. Again, this is not good or bad, right or wrong, these are just the statistics.
I often compare joining a network marketing company to either joining a gym or buying a magazine subscription. Your goal is to get the most for your money, to work out daily or weekly or to read each issue cover to cover. But the reality is many people set never set foot in the gym after the first week, or only skim issues of the magazine every other month. We think we want something today but by tomorrow it just is not as important as it was yesterday.
I say if you’re able to sponsor twenty people each month and have the time to truly help the one or two who want the help then go for it.
The other philosophy is to sponsor just one or two per month and invest your time nurturing them and working with them.
There are definite pluses to having just one person you’re working with. You have the time to really offer help and assistance. You’re able to walk them through each step of owning their own business. You’re able to spend a lot of one on one time with them. You’re also able to help them build a team by helping them meet others and offer the opportunity to others.
When you sponsor just two per month, you’ll still find those who just want a discount and those who want supplemental income, however I believe you’ll have fewer who drop off.
I’ve sponsored two people in a month and I’ve sponsored twenty people in a month. Either way, my goal is to continue to build my team and help those on my team achieve their own personal goals.
About the author: Audrey Okaneko has been in direct sales since 1983.