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How to Approach Realtors
Marketing to realtors can prove fruitful in your candle business. However if not approached properly your efforts will not produce any favorable results.
So how do you approach realtors?
This is a frequently asked question when it comes to this particular niche. Another FAQ is What kind of letter do you send? I’ll answer the second question first – as this is a quick and easy answer: I don’t send letters to realtors. Working with realtors requires building rapports. Firing off a cold call letter will only cost you time and postage and will mostly likely end up in the trash.
Which leads me into the original question of how do you approach realtors. It’s all about building relationships. If you’re going to try to convince other sales professionals – the realtors, that they can trust their closing gifts to you, you’re going to need to take some time building that trust.
The ideal situation in working with realtors is to start with a realtor you know. If you don’t know any then perhaps ask friends or associates for referrals. Almost everyone knows at least one realtor or knows someone who does. Remember that you are not trying to sell a product. You’re offering a service and you’re solving a problem. Continue reading
How to Approach Strangers
Rejection stinks. Yet rejection is a natural part of of sales. You have to take the No’s so you can get to the Yes’s. Once you stop taking it personally and realize they’re not saying No to you – they’re saying No to your product or service …. for now, then you’ll be able to comfortably approach strangers without fear of rejection. You’ll soon realize “Some will. Some won’t. So what. Someone’s waiting.”
To get your feet wet and become more comfortable talking to strangers, our resident candle expert, Waxwell Smart, offers a Top Secret Tip on approaching strangers. No matter what your product or service, you’ll be able to use this TST (Top Secret Tip):
About the Author: Laurie Ayers is a WAHM from Michigan and a Superstar Director with Scentsy Wickless Candles. She enjoys helping others start and maintain a candle business in the US, Canada, Puerto Rico, Deutschland, Ireland and the UK. You can find Laurie at http://la.Scentsy.us or http://www.ThrivingCandleBusiness.com
Business Card Blitz
I received a phone call the other day from a potential customer. It started something like this, “My daughter left your card on the table, and we’ve been looking for something like this for a long time.” At the conclusion of the call, I asked her if she knew where her daughter received my card. “In the bathroom at such and such place.”
Bathrooms are my favorite place to advertise. Where else do you have such a captive audience? I leave cards in the bathroom staff above the toilet paper; and also on the sink near the soap. Absolute worst case is that some employee (or competitor) picks up my cards and throws them away; or perhaps I receive a phone call from management – which, by the way, in the seven years I’ve been doing this, has never happened. But if management were to call and say “No, no, shame, shame – everybody knows your name”, well then I am a firm believer in it is better to ask for forgiveness than for permission. Besides, you have a yet another prospect to listen to your 30-second commercial.
I even have my family involved. Now when we’re out to eat and one of them asks if she can use the restroom, she always follows it up with “did you leave cards yet, or should I do it?” Like mother like daughter.
Movie theaters are another one of my favorite places to do the mad dash. Our local theaters have over a dozen stalls per bathroom – perfect! I don’t frequent bars anymore, but there’s another place where woman frequent. No bathroom is sacred! Any place that has a public bathroom will receive my calling card: Grocery store, mall, bagel shop, dentist’s office, doctor’s office, chiropractor, zoos, gas stations, you name it.
Just make sure you always carry plenty of cards with you. I make it a contest to see how fast I can rid myself of each box of 250 cards; I challenge myself to 500 per month!
What are you waiting for? Equip yourself with your business cards and start blitzing!
About the Author: Laurie Ayers is a WAHM from Michigan and a Superstar Director with Scentsy Wickless Candles. She enjoys helping others start and maintain a candle business. You can find Laurie at http://la.Scentsy.us or http://www.ThrivingCandleBusiness.com
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