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How many business cards do you have?  I’m not referring to quantity of card stock but rather number of different types of business cards?  Or do you have a one-size-fits-all generic card?

Consider a pair of pants.  You could get a one-size-fits-all pair of stretchy black pants.  You could wear them to work, to the gym and to the night club.  It could work.  Or would you rather have a well fitted navy trouser for work; grey shorts for the gym; and a pair of skinny jeans for the club?  The latter would likely be more suitable for those particular events; would you concur?

So then why do so many direct sellers have a one-size-fits-all business card?  And then typically it only contains the vitals – Consultant name, Company identity, phone number, web site, email and possibly mailing address.  Yet many of these direct sales companies are three-pronged: buy products, host a party or become a consultant, right?

It would greatly benefit you to have three separate business cards – each focusing on a different aspect of the business.  Your “Buy” business cards could focus on the number of candle scents available or special offers.  Create a “Host” business card which highlights the hostess benefits for those who open up their homes to their friends for a demonstration.  Lastly develop “Join” business cards which alert the recipient to reasons why owning her own candle business may be just what she’s been looking for.

But what if you don’t know what the person is interested in?  Then why bother to give someone your business card if you don’t have the slightest idea if she is looking to purchase a gift, earn free product or start a business. Prospecting takes a two-way conversation, a dialogue.

Another reason to have multiple business cards is to target markets.  If you decide to do a sample mailing to home day care providers, you may want to encourage the ease of working from their home (because you already know they are home and may need additional income).  Likewise, attach your “Host” card to the receipt or thank you notice on customer orders.  You already know they’re interested in the product, most hostesses will be previous customers.

Sure you could wear your black stretchy pants (or use one generic business card).  However if you’re Running Your Business Like A Business (RYBLAB) then it’s more appropriate to target your marketing collateral with multiple business cards.

About the Author: Laurie Ayers is a WAHM from Michigan. She started her first home business in 1988. As a single parent, Laurie has supported her family by working at home. She is currently an Independent Consultant and Director with Scentsy Wickless Candles. You can find Laurie at www.IncomeWax.com