I’m always looking for books to read that will help my own business.  I found one that was published over 20 years ago. It is an easy read and has some unexpected low hanging fruit (simple ah-ha moments) that will help any start-up business owner or anyone who needs a little inspiration to recharge an existing business.

One Smart Cookie: How a Housewife’s Chocolate Chip Recipe Turned into a Multimillion-Dollar Business: The Story of Mrs. Fields Cookies by Debbi Fields

This book was published in 1987 and the content is still relevant today. Whether a direct sales consultant, freelancer, WAHM-wannabe or any other entrepreneur this book will inspire you; and is sprinkled with humor. Debbi was a stay at home wife and mom who took her passion to build a thriving business doing what she loved.

Mrs. Fields Cookies is a true success stories.  The book talks about her guiding principles and some the struggles she encountered starting her business. She rejected conventional advice with regard to marketing and promotion. Debbi and her husband focused first on making a spectacular cookie, then coupled it with sales staff training and customer service to become a multi-million dollar franchise.

If you’re thinking of starting a business or just needing some motivation to get you through the slower summer months, I highly recommend you grab a copy of this book.

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