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Networking Strategies to Help Your Home Business Grow

Today’s post on networking will give you tips on how to use various online applications such as Twitter and Facebook to get in touch with potential customers and other business owners to help your business grow. This is an area in which many home based consultants could use some pointers. I am pleased to welcome the author of this article, guest blogger, William Eve, who specializes in the area of personal finance.

If you are in business then you will know how important networking is. Networking is the process of reaching out to people who may become either future colleagues or customers.

There are many different ways of networking, and a few years ago most business connections were made in an offline environment, for example trade fairs, business groups etc. However with the advances in technology, and the Internet making the world a much smaller place, the online world has become the prime place to connect and network.

Here is a guide to some of the most effective networking strategies online, and some tips on how to get the most from them.

Online Forums

For every subject you can imagine you can bet that there is at least one online forum about it. An online forum is a community of people who share the same, hobbies and interests, and serves as a place for them to meet, discuss their subject, and to help and advise each other.

The best way to become involved in these said forums is to become an active member of the community. In other words don’t join up as a member and then immediately begin trying to sell your products of company. People really do not like it, and you will quickly become alienated from the community.

What you should do instead is to look for posts or threads that relate to what your business is involved with and see if you can add to the conversation. Are there any questions you can answer, or any advice you can give in response to something someone has written?

This way you begin to be seen as someone that is helpful, you also begin to position yourself as more of an authority in your niche, and people will be more likely to trust and respond to any offers you level their way later in your membership.

Becoming a contributing member of an online forum does take a little time, and many people try and short cut the process by writing meaningless, spammy comments just to get their post rate up. This will be seen through very quickly and will be nipped in the bud. The time investment is well worth it, as some multimillion dollar partnerships have been born from such platforms.

Social Networks

Websites like Twitter and Facebook have become huge over the last few years with millions of members all over the world who use the platforms everyday. Just like the forums you should try and add relevant and helpful information to anything that you post. Look for groups that are involved with your area of business and again try and contribute as much helpful content as possible.

The great thing about these sites is that they give users the ability to share content with their friends and contacts. This gives you the opportunity to go viral in break neck speed and get your business in front of millions of eye balls.

Business Networks

There are some websites that are built with business networking as the sites main function. Sites like LinkedIn, are actual business network sites where you are able to upload a profile outlining who you are, what you do, what your business does, and your area of expertise.

You will often find that people who may be looking for your exact services may track you down using sites like this. For that reason it is of the utmost importance that you find as many of these kind of sites as possible and make sure that you and your business is listed.

Do not discount the old offline methods of networking, as these are still a very important, and helpful means of getting your name out there!

This article was written by William from homeloanfinder.com.au. If you’re looking for a home equity loan or variable home loans visit HomeLoanFinder for a range of comprehensive guides and mortgage reviews.

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One Response to Networking Strategies to Help Your Home Business Grow

  • Nice article. I’d be curious to hear William’s take on face-to-face networking. I have seen the beginnings of a backlash against only networking online. True networkers will figure out how to mess online with face-to-face.

    Perhaps feedback as well on a site I launched with three partners about 10 weeks ago called GoGrabLunch.com

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