What To Do With Old Catalogs
If your home based business recently switched to a new Spring/Summer catalog, you may be sitting on a stack of old Fall/Winter catalogs. How do you get rid of the retired books?
Ideally you shouldn’t have any leftovers. Within a month or so prior to a catalog change would have been a good time to step up your marketing efforts to ensure you disbursed those catalogs while they were still current. But alas, things don’t always work out that way.
I’ve heard a few suggestions on what you can do with them, and no surprise here, I do not agree with the masses.
The common suggestion:
Affix a sticker to the front of the catalog with a cutesy poem or little ditty that says something along the lines of “This is a retired catalog, contact me for a current one and claim your free prize.”
Why I don’t agree with this suggestion:
It’s wasting time and money creating the labels or stickers without realizing a return on your investment. Also, if you represent a company that offers great products at a great value, you shouldn’t need to bribe, er a I mean, give them an incentive to call. They’ll be interested in the products and want to order, or they won’t. A token freebie isn’t going to sway their buying behavior, but it will cut into your profit margin.
A better idea:
Make sure your contact information is clearly displayed on the old catalogs and then just spread them around town. Leave one in public restroom stalls, on the bleachers when you leave the football game, in the grocery cart at the grocery store, at the gas pump, on a park bench, near a pay phone, at the airport before you board – you get the idea. No singsong poem, no special bribe, just the catalog.
If someone is interested they’ll contact you or go to your website. If they go to your website they may already see that some of the items in the catalog are no longer available but may also see something else they didn’t know you had. Or if they call you, then merely say “oh you must have an old catalog, let me get you a current one.”
No need to waste your valuable time, stickers, ink or profit trying to get rid of obsolete catalogs. The results will be the same. Someone will contact you or it will end up in the round file. None of us seem to have enough time as it is; work smarter, not harder.
About the Author: Laurie Ayers is a Michigan work from home mom and a Superstar Director with Scentsy Wickless Candles. She enjoys helping men and women start and maintain a home based business in the US, Canada, Puerto Rico, Germany, Ireland and the UK. To download a FREE Start Up Guide which provides more details about how to start a home business as well as to learn about our compensation plan go to http://www.thrivingcandlebusiness.com/how-to-start-a-candle-business/