Everyone Can – but not Everyone Should – Write Articles
If you don’t ward off competition your small business will be left in the dust. Your business needs to stand up and stand out! Take charge with article marketing.
You have something totally unique to your business: Your Knowledge, Skills and Abilities. Employ your talents with the written word. Article marketing is hot right now. It is a wonderful tool to gain a reputation as a subject matter expert. Articles can also increase website traffic.
Many entrepreneurs are jumping on the article bandwagon. Many site owners are crying for submissions. But here’s the deal: everyone can write articles. However not everyone should. Let me repeat that: Not everyone should write articles.
Just as a poorly constructed website will hurt a business, poorly written articles can do even more damage. Websites don’t always have a name attached to them. The public doesn’t know if you created the unprofessional site or if someone else created it. However with articles, you’re attaching your name to it.
Many so-called authors don’t even realize that their work is horrible. In attempting to promote their business they inadvertently damage their own credibility. Plus they just don’t look very intelligent. Below are some common mistakes:
- Run on sentences: Try to keep sentences to fifteen words or less – the fewer the better. You won’t hold the reader’s attention otherwise. I’ve seen some with thirty, forty and even fifty words or more in one sentence. That is one sure fire way to lose the audience.
- Long paragraphs: Keep it to three or four sentences maximum.
- Too familiar: It’s good to speak in a conversational tone. You should write like you speak – but don’t get carried away. Using phrases such as “let’s look …” or “We just talked about…” is too cozy. Minimize the use of pronouns.
- Misuse of words: Spell check is a wonderful tool but it won’t always pick up context. There and their are often not used correctly. Other errors often used are lay/lie, saw/seen and many others.
Before submitting articles anywhere, have someone else review it. Pick someone who will be objective and honest. Family and friends tend to always respond in the positive. If it is truly a horribly written article it is better to find out before it lands on the World Wide Web!
About the Author: Laurie Ayers is a WAHM from Michigan and a Superstar Director with Scentsy Wickless Candles. She enjoys helping others start and maintain a candle business. You can find Laurie at http://la.Scentsy.us or http://www.ThrivingCandleBusiness.com