Marketing With Business Cards
I received a phone call from a potential customer. It started something like this, “My daughter left your card on our kitchen table, and we’ve been looking for something like this for a long time.” At the conclusion of the call I asked her if she knew where her daughter received my card. “In the bathroom at such and such place.”
Bathrooms are my favorite place to advertise. Where else do you have such a captive audience? I leave cards in the bathroom sta11 above the toilet paper; and also on the sink near the soap. Absolute worst case is that some employee (or competitor) picks up my cards and throws them away; or perhaps I receive a phone call from management – which, by the way, in the seven years I’ve been doing this, has never happened. But if management were to call and say “No, no, shame, shame – everybody knows your name”, well then I am a firm believer in it is better to ask for forgiveness than for permission. Besides, you have a yet another prospect to listen to your 30-second commercial. Sometimes you need to color outside the lines (within reason of course!)
I even have my family involved. Now when we’re out to eat and one of them asks if she can use the restroom, she always follows it up with “did you leave cards yet, or should I do it?” Like mother like daughter.
Movie theaters are another one of my favorite places to do the mad dash. Our local theaters have over a dozen stalls per bathroom – perfect! I don’t frequent bars anymore, but there’s another place where woman frequent. No bathroom is sacred! Any place that has a public bathroom will receive my calling card: Grocery store, mall, bagel shop, dentist’s office, doctor’s office, chiropractor, zoos, gas stations, you name it. Strategically placed cards here and there are fine, just be thoughtful and not litter or spam – there’s a fine line between the two.
Make sure you always carry plenty of cards with you. I make it a contest to see how fast I can rid myself of each box of 250 cards; I challenge myself to 500 per month! When you give someone your card, always give two – one for them to keep and one for them to pass on. Build your business with referrals.
What are you waiting for? Equip yourself with your business cards and start spreading the love!
About the Author: Laurie Ayers is a Michigan work from home mom and a Superstar Director with Scentsy Wickless Candles. She enjoys helping men and women start and maintain a home based business in the US, Canada, Mexico, Puerto Rico, Australia, Austria, Poland, Spain, France, Germany, Ireland and the UK. To download a FREE Start Up Guide which provides more details about how to start a home business as well as to learn about our compensation plan go to http://www.thrivingcandlebusiness.com/how-to-start-a-candle-business/