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I received a phone call the other day from a potential customer.  It started something like this, “My daughter left your card on the table, and we’ve been looking for something like this for a long time.”  At the conclusion of the call, I asked her if she knew where her daughter received my card. “In the bathroom at such and such place.”

Bathrooms are my favorite place to advertise.  Where else do you have such a captive audience?  I leave cards in the bathroom staff above the toilet paper; and also on the sink near the soap.  Absolute worst case is that some employee (or competitor) picks up my cards and throws them away; or perhaps I receive a phone call from management – which, by the way, in the seven years I’ve been doing this, has never happened.  But if management were to call and say “No, no, shame, shame – everybody knows your name”, well then I am a firm believer in it is better to ask for forgiveness than for permission.  Besides, you have a yet another prospect to listen to your 30-second commercial.

I even have my family involved.  Now when we’re out to eat and one of them asks if she can use the restroom, she always follows it up with “did you leave cards yet, or should I do it?”  Like mother like daughter.

Movie theaters are another one of my favorite places to do the mad dash.  Our local theaters have over a dozen stalls per bathroom – perfect!  I don’t frequent bars anymore, but there’s another place where woman frequent.  No bathroom is sacred!  Any place that has a public bathroom will receive my calling card:  Grocery store, mall, bagel shop, dentist’s office, doctor’s office, chiropractor, zoos, gas stations, you name it.

Just make sure you always carry plenty of cards with you.  I make it a contest to see how fast I can rid myself of each box of 250 cards; I challenge myself to 500 per month!

What are you waiting for?  Equip yourself with your business cards and start blitzing!

About the Author:  Laurie Ayers is a WAHM from Michigan.  She started her first home business in 1988. As a single parent, Laurie has supported her family by working at home.  She is currently an Independent Consultant and Director with Scentsy Wickless Candles.  You can find Laurie at www.IncomeWax.com

Tags: business card blitz, Marketing

This entry was posted on Friday, August 29th, 2008 at 7:12 am and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.